Music Business

Gidi Fest 2017: How Diplo and the Nigerian spirit allegedly saved the day from a concert that could have gone very wrong in Lagos

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I read the article below last week but had not had a chance to marinate on it. I am actually quite surprised that Chin Okeke and his team did not have a backup plan for the rain since there was allegedly a weather forecast warning of possible rain. Nevertheless, I am happy it all worked out but wow! it could have been a very bad PR nightmare had Nigerians not stayed put, per the alleged narration below. Read some excerpts from the article.

-Ms. Uduak

“Rain destroyed it, but the Nigerian spirit and Diplo saved annual music concert
Nigerians held on, even when things looked hopeless, and that was what defined the final success of Lagos most celebrated annual music concert.

Fireworks exploded into the night. Gigantic speakers blared loud music. On stage, international DJs and producers, Diplo and Walshy Fire were choreographing a simple dance routine as they held the crowd spellbound.

Two symbolic flags graced the stage; the omnipresent Nigerian flag bearing the green-white-green of the proud West African nation, and the other was of Lagos, the host city and state of Gidi Fest 2017.
This was the 4th edition of the Gidi Fest series. Founded in 2014 by Chin Okeke of Eclipse Live, the concert had aimed to impress and connect. Where last year’s list of performers had South Africans K.O and Riky Rick, 2017 was taken a notch higher with the booking and confirmation of Diplo.

Thomas Wesley Pentz (born November 10, 1978), better known by his stage name Diplo, is an American DJ, record producer, rapper, singer, songwriter and record executive based in Los Angeles, California. He is the co-creator and lead member of the electronic dancehall music project, Major Lazer, and along with producer and DJ Skrillex, formed the electronic duo Jack Ü.

The concert had a ton of promotion, with influential PR firms contracted to attract the biggest eyes to the venue and have people from all over the country pour in. And trust me, they were successful.
The open air atmosphere of Eko Atlantic was electric, vendors competed with each other to sell drinks, snacks and art, and numerous bars littered the sprawling sand, which led to a magnificent stage filled with colorful dancing lights, music, a live band, and attendants…”

Pulse.ng has the full story

Meet Gidi Fest Founder Chin Okeke in this AML interview from last year

Diplo and Skrillez ‘Take U There’ ft. Kiesza

Diplo interview on Hot 97.7 | Warning strong language used

Photo Credit: Diplo

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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