Artist Health

Has Nigeria Lost Its Culture? Exhibit 1, Davido “F**k this Sh*t, Gotta Get Money Ni**a!”

I love engaging the mind. Asking the questions people think but don’t necessarily ask or say. For me, personally, I do not necessarily believe that there is a right or wrong answer when I ask these questions or even debate issues. I do not expect people or societies to stay static or stagnant. We evolve and adapt to new ways of doing things although I believe core values should remain intact for a functional and safe society i.e. don’t steal, kill etc.

I was taking a look at a press request feature in my inbox and I could not help but ponder about Nigeria’s evolving youth culture. I think it is safe to say that Nigerians are among the biggest consumers of American culture, products and services. I don’t think I’ll ever get tired of pointing this out so long as it continues. In any event, I was checking photos of the very talented Davido and became intrigued with what his image and dress sense conveys about him, both as an artist and as an individual.I also wondered about his generation and the thousands that adore and want to emulate him.

Davido is tattooed , wears sagging pants, freely adopts and uses language such as “”F**k this Sh*t, Gotta Get Money Ni**a!,” language we would expect from an American youth (Hispanic, black or white – times have changed even in America) but NEVER from a Nigerian youth and certainly not broadcasted to the world. Given this adoption and over-consumption of American culture both by Davido and many like him in Nigeria, does this mean that Davido and persons like him is evidence that Nigerians have lost their culture? Davido looks tougher and more “hardcore” than even some of the kids here in the States. Is this bad?

Keeping in mind tattoos are no big deal these days, even in Nigeria and that Davido is actually a very hard working rising star, do you dig his style sense and persona or are you shaking your head saying Nigeria has lost its culture?

If you say Nigeria has lost its culture, what aspect of our culture have we lost?

Meet the talented Davido Part 1 & 2

WARNING EXPLETIVES — USED

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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1 Comment

  1. Faye says:

    I agree picking up the bad in the American culture is not the way to go, and the only thing I consider bad in the list of “non Nigerian” things is the use of the N word
    People sag when they’re young, when the need to come off as mature comes along the fashion changes. Tattoos are not an American thing so that is no problem, using derogatory terms however is universally disgusting, we could argue from now till tomorrow about the different pronounciations and connotations of the word but it doesn’t take its origin away and the fact that its an abhorrent word.
    Never been a fan of the whole hip/hop scene, Nigerian American whatever it doesn’t surprise me anymore but I definitely don’t support it

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