Music Business

“I Grew Up Into a Man,” Sinzu Ready for Serious Music Busines, Taking it Straight to the Top!

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Gosh! on this one. Actually, this is an icing to an emotional day I had (in a good way) when I cleaned out my inbox on one of my gazillion email accounts. I saw all these press releases, emails, mp3s that had been sent overtime, since 2007, from African artists, designers, filmmakers, actresses and actors and I thought, “how beautiful!” Africa’s industry has grown in all aspects and I am particularly pleased that Naija (Nigeria)  is not carrying last.

I recall when I was first introduced to Sinzu via listening to his music. I loved how talented he was. His vocals was beautiful, his delivery cool. I was not a fan of the actual content of his work but I totally “gbaduned” (enjoyed) his fiercely independent spirit and music hustle. He had a reasonable fan base and I appreciated his business acumen and hunger/drive for success. However, something happened and throughout I kept wondering, “what is he doing??!” Sinzu moved to Nigeria and by all accounts from releases to the marketing and promotions, he was signed to Storm Records. He now says it was actually a joint venture. I kept saying to myself, back then, “I could have told him that was not a fit. What is he doing??” Nevertheless, he stayed on and then of course as we all know, moved on.

There are some people who just need to carve out their own path. I have always felt Sinzu is one of those persons.

I am glad to see the tremendous maturity he is displaying both with his professional and personal life as he explains in his music, interviews and all he is putting out. He reveals he is relocating back to the USA to be there for his daughter and also to reconnect with his fan base here. Right move, I think. African artists, taking care of your children is not negotiable. Our kids are the future. Always gotta take care of the children.

In any event, it is simply beautiful to watch his continued growth and maturity all around. He is in such a good place and is smart for attempting to fill the gap of making music for Africa and the African diaspora. There is even more room for growth and I am excited for him with more of his positive vibes, (still) to come from him through his music. As he says in the interview below with Factory 78, “I grew up into a man.” Indeed Sinzu, indeed.

WARNING:Contains some expletives/profanity

-Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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1 Comment

  1. Sauce ‘i luv ur raps & jokey styles of lyrics, forget dem hater bro’.

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