“I Want to Start Paying More Attention to the Business Side of the Music” – Modenine

It’s “biiiidness AML people.” We ’bout our “bidness,” business, bizness and whatever derivative slang term you can come up with.  I never get tired of talking bidness.” Nigerian rapper Modenine is quite talented. We all know he is a staple in the industry. Yet, I have wondered, for years, why he has been very quiet on the marketing and promotions (i.e. selling) of his music. Now I get answers. He has been buried in the creativity of his work. Now, he is ready to balance creativity with business. I like the quote he recently gave and look forward to seeing him really step on the gas pedal with his music career.

For whatever reason, I don’t believe artists are destined and should be comfortable with living the starving artists myth. “Awon boyz and girls”  gotta hustle but at some point, you gotta start making the bread i.e. owo, kudi, ego, cedis, Naira, dollars, pounds. How bad do you want it?

Well, I’m just fresh off the Bobby (Brown) concert which was ok. I just signed a deal with a record label, Monarch records . .  . ‘Right now, I’m about to work on projects that will broaden my fan base, especially among the ladies. I’ll still do the hip hop fans have always known me for, but I want to start paying more attention to the business side of the music‘. He stated.” – has the full story.


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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