It’s “biiiidness AML people.” We ’bout our “bidness,” business, bizness and whatever derivative slang term you can come up with. I never get tired of talking bidness.” Nigerian rapper Modenine is quite talented. We all know he is a staple in the industry. Yet, I have wondered, for years, why he has been very quiet on the marketing and promotions (i.e. selling) of his music. Now I get answers. He has been buried in the creativity of his work. Now, he is ready to balance creativity with business. I like the quote he recently gave thenetng.com and look forward to seeing him really step on the gas pedal with his music career.
For whatever reason, I don’t believe artists are destined and should be comfortable with living the starving artists myth. “Awon boyz and girls” gotta hustle but at some point, you gotta start making the bread i.e. owo, kudi, ego, cedis, Naira, dollars, pounds. How bad do you want it?
“Well, I’m just fresh off the Bobby (Brown) concert which was ok. I just signed a deal with a record label, Monarch records . . . ‘Right now, I’m about to work on projects that will broaden my fan base, especially among the ladies. I’ll still do the hip hop fans have always known me for, but I want to start paying more attention to the business side of the music‘. He stated.” –NETng.com has the full story.
- AML 150: Mental Health & Substance Abuse in the Afrobeats Music Industry
- AML 149: Intellectual Property, Race and Unjust Music Contracts with Prof. Kevin J. Greene
- AML 148: The Business of Music in Ethiopia with Negus Alemu & Leyla Konjo
- AML 147: Meet Temi Adeniji, MD Warner Music South Africa & SVP, Strategy, Sub-Saharan Africa
- AML 146: Women in “Afrobeats” Music – Eva Alordiah, Weird MC, Joy Tongo