Business

Put Some “Respeck on it!” Watch Igwe ‘2Pac’ Perform “Amoshine” on @EbonyLife_TV

A few months ago, actor Charles Okocha aka Igwe “2Pac” posted a clip on Instagram that had a parallel weirdness like hip-hop mogul Birdman’s appearance, in April, on New York’s Breakfast Club Power 105.1.  where he demanded the hosts, “put some respeck on it!”

Igwe 2Pac’s video, just like Birdman’s, went viral. If you missed it, click here for the story. However, just like Birdman, the actor is monetizing the result of what seemed rather odd, his own phrase ‘Amoshine.’

He drops a single titled ‘Amoshine’ and is going full court press on branding the phrase with television and radio appearances. Watch him perform ‘Amoshine’ on Ebony Life TV’s EL NOW show.

I love the lightness of it all, and the message to keep going because ultimately, you will shine when it is your time to shine.

Cheers,
~Ms. Uduak

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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