Music Business

In Case You Missed It: Olu Maintain Signs Distribution Deal With Def Jam


I was under the impression I had shared this news with you all, but apparently not. In my view, nothing to write home about. We’ve seen D’Banj go down this road and Def Jam try to do God knows what in Africa. So far, all efforts have been futile. So, unsure what the signing of this deal which feels more like noise, is about. However, I suppose time will tell.

Finally, Olu Maintain’s last video got a delete from me when I received it. I am not sure what his music goals are but it seems to me that his “Yahoo” and “Efizzy” days need to make way for a new kind of sound and at a minimum, creatively interesting music videos.


Olu Maintain Signs Distribution Deal With Def Jam

In the quest to make his music more accessible in every part of the world, another popular Nigerian artiste, Olu Maintain has signed a worldwide distribution deal with Dej Jam. Def Jam Recordings is an American record label, focused predominantly on hip hop and urban music, owned by Universal Music Group, and operates as a part of The Island Def Jam Music Group.

Speaking concerning the milestone attainment, Olu said it will further help him and other Nigerian acts to break new grounds. ‘I have a distribution deal with Def Jam Records since digital distribution is an inevitable way to distribute our music to different parts of the world because hard copy CDs don’t move numbers again as they used to. My latest album, ‘Chosen One’ will be released on iTunes and also my new video, Enough Efizzy. This would be the first time my material would be available on any marketing digital portal online for easy accessibility by the fans who crave for my music and is ground-breaking for me because it would allow my product to be visible to the world’.

Nigerian stars such as P-Square and D’Banj also have a worldwide distribution deal with Universal Music Group and Dej Jam respectively.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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