Industry Event: #ELI Everybody Loves Ice Prince Album Launch Party (Pictures)

Chocolate City Nigeria Record Label showed what the function of a record label is and ought to be with Ice Prince’s launch party. Taking Ice Prince who has always seemed to be relegated to the back of the bus, except for his ‘Oleku’ hit song, they engaged key platforms on and offline to put him center stage right before the eyes of industry heads, fans and the public alike. It will now be interesting to see the direction they go from here out in managing the career of this young man. Check out pictures below from his album launch. Industry heads and heavy hitters showed up to give massive support. All things being equal, this is how the script should play out.

On a fashion note, I understand Presenter Derenle is good at what he does and is talented. Great. However, I honestly fail to understand his shoe style sense. His clothing  is not particularly a standout. It is so cliche and nothing exciting especially among teenagers here in the West. While I was in high school, I hung with teens at my school, over fifteen years ago, who dressed this way. Post high school and graduate school, I still see teens dress this way. I understand his need to express himself in that sense. Although I guess in Nigeria he is probably the only one rocking the punk rock afro fusion what have you look? What I don’t get are the shoes while being a presenter. An interview is not about you stealing attention for yourself. It is about placing the attention on those you interview.

So, what’s with the shoes? Is he that short? How short is he? I am 6ft 2in and I wear heels, so I’d appreciate his heels if he were interviewing me. Otherwise I don’t exactly understand the padded heels while interviewing persons of average height. For video editing purposes you make the job of the video editor a lot more challenging? I am wondering what the point of it all is Mr. Derenle? Isn’t an interview about the subjects, not you? You get to be as crazy and free as you want when you are not interviewing. But when you interview, can you, just for a second, put a hold on the need to be noticed and just make it about the subjects you interview? Changing your shoes to a  punk rock fashion forward boots with low heels will not take anything away from you, would it? Feel free to drop a note and let me know. I am curious what’s up with your shoes?! Moving on . . . the pictures.

Red Carpet

Stage Performance

Photocredit: TCD Photography

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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