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Industry Event: Ice Prince ‘Magician ft. Gyptian’ – Ice Prince Gets More Aggressive with Music, Unveils New Sound at Industry Nite

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We need diversity of sounds from our artists and the music brands they represent/sell, both on a local and international level. Accordingly, you all can only imagine how thrilled I am to see the new direction Chocolate City artist Ice Prince is going with the remix of his song ‘Magician’ ft. Reggae dance hall superstar Gyptian. Talks have been ongoing among industry insiders, for a minute. However, we now have the big reveal with actual proof of collaboration. Ice Prince unveiled, yesterday at the Industry Nite event series, his behind the scenes video clips of the ‘Magician’ remixed upcoming music video shot by Clarence Peters.

I am happy for him and the Chocolate City gang. Let’s see how and if Clarence Peters pushes the creative envelope and the direction he takes Ice Prince with selling him to a much broader audience. There is a lot to talk about on collaborating with international music acts . . .

For now . . . Finland’s Spinlet, a technology startup with Lagos and San Francisco offices, and new comer to digital distribution targeting Africa’s market, allegedly brokered the connection with Gyptian. As a newcomer proclaiming itself to be Africa’s #1 digital distributor with no track record, yet, of success, and a need to show true industry connections within and outside of Africa, Spinlet needs to put up some real numbers on the board. Gyptian is a potential showing of what they can do . . .but I am not sold, yet.

I’ll save further discussions for when I take on Spinlet and IROKOing. Spinlet is digestable. Irokoing, Iroko on YouTube is simply nothing short of perplexing almost annoying and definitely weird on the part of the artists and labels signing agreements with Irokoing/ Iroko for Youtube marketing and blocking of content. Even with money offered by Irokoing/Iroko dealings on YouTube by Iroko, many artists should say, “no thank you” and keep it moving.

The music industry is not the film industry, Iroko’s genesis and model, and trying to replicate the same business model used for distributors in the local markets with limited internet access is just like, “Huh?.”

In any event, back to Ice Prince. I am happy and proud of the diversity of sound he is creating. I hope he continues to flex his music muscles and we see more solid work from him this year.

P.S: Ice Prince, sir, don’t get too “flygerianwesternized” for Nigeria’s fashion industry because then you and I have a problem. Lol! 🙂 I’m serious though.

Cheers,
Uduak 

Photocredit: TCD Photography

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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