Business

Industry News: D’Banj Signs With Mercury Records UK, Part of Island Def Jam Group USA – Will he Continue to be Successful Post Mo’Hits?

Congratulations to D’Banj who is now signed to Mercury Records UK, a part of Island Def Jam Group USA. Folks, it is no big deal to sign to labels. In fact, this one is expected. G.O.O.D Music is now under a distribution deal with Island Def Jam. D’Banj is signed to Kanye West’s G.O.O.D Music in the USA so logically and for purposes of positioning D’Banj for success, Island Def Jam and G.O.O.D Music needless to say would pull their leverage to do this as they did securing a VEVO account for the artist.

The real deal is what happens next. I think D’Banj, however, will continue to be successful post Mo’Hits, unlike many artists African and non-Africans that have signed with these labels in prior years. I think the trick, however, is to see how grounded D’Banj is. His leaked emails shows there is more of a serious side than we all see or are privy too, the presumption is that he authored the email purported to come from him in interacting with Don Jazzy.

I believe that while D’Banj will be successful monetarily, the question is whether such success will come at a very heavy price. If he re-centers and refocuses, then he will ultimately find his own truth and be okay. If he doesn’t, then it will be a very sad whirlwind future ahead. The decisions he makes going forward will be very critical . . .

“Mercury Records is a record label operating as a standalone company in the UK and as part of the The Island Def Jam Music Group in the US; both are subsidiaries of Universal Music Group. There is also a Mercury Records in Australia, which is a local artist and repertoire division of Universal Music Australia. In the United States, Universal Music Group Nashville administers the Mercury Records Nashville label.” – Wikipedia

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