Industry News: Dr. Cryme New Brand Ambassador for Samsung Ghana

Dr. Cryme is on a roll. He has been wining awards left and right and the latest? He just inked a deal as brand ambassador for Samsung Ghana. Congrats to him! “Following the agreement between him and the South Korean company, Dr. Cryme will promote Samsung’s appliances, and will also appear in Samsung’s advertising campaigns,” reports

Dr. Cryme knows how to make some sweet music so I hope it pans out as he continues to expand and diversify his portfolio and personal brand.

I’ve talked about brand ambassador agreements in the past and some deal points to note when negotiating such deals. Revisit my articles below:

Stephanie Okereke Brand Ambassador for Kanekalon

Kate Henshaw Nutall, Jim Iyke dropped as Glo brand ambassadors.

Catch up with me on twitter at @uduaklaw and @africamusiclaw

Photocredit: Capture

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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