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Industry News: Dr. Cryme New Brand Ambassador for Samsung Ghana

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Dr. Cryme is on a roll. He has been wining awards left and right and the latest? He just inked a deal as brand ambassador for Samsung Ghana. Congrats to him! “Following the agreement between him and the South Korean company, Dr. Cryme will promote Samsung’s appliances, and will also appear in Samsung’s advertising campaigns,” reports

Dr. Cryme knows how to make some sweet music so I hope it pans out as he continues to expand and diversify his portfolio and personal brand.

I’ve talked about brand ambassador agreements in the past and some deal points to note when negotiating such deals. Revisit my articles below:

Stephanie Okereke Brand Ambassador for Kanekalon

Kate Henshaw Nutall, Jim Iyke dropped as Glo brand ambassadors.

Catch up with me on twitter at @uduaklaw and @africamusiclaw

Photocredit: Capture

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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