Business

Industry News: Ghana’s Ayigbe Edem Changes Name to Edem

Ghana’s Ayigbe Edem changes his name to Edem. I am issing the Ayigbe part already. Typically, when you change your name, it is not necessarily a good move, especially after you have built your name in your career or business venture. I addressed this point before, although in the capacity of trademark infringement here. Nevertheless, it seems this is a good time for Edem to change his name. Outside the shores of Ghana, a much smaller music market when compared to Nigeria and South Africa, Edem is still building his name. So, this is a good time to do so.

Below is his rational for changing his name:

“Explaining why he had decided to be identified by just a single name, Ayigbe Edem, who was a guest on Ofiekwanso on Adom FM Monday, told host Dr. Dr. Asanka that he felt the name had served the purpose for which it was meant.

“I realized that most of my tribesmen felt insulted or offended when they were called “Ayigbeni” or Voltarian and I felt the need to erase those negative sentiments so I chose to use Ayigbe to show that I am a proud Voltarian,” he said.

Ayigbe is used to refer to Ewes who occupy the most part of the Volta Region and is sometimes used derogatorily.

But Ayigbe Edem said he believed he had succeeded in making the term connote something positive for his people hence his dropping it now. “I can confidently say that I have been able to accomplish my aim of making my tribesmen proud to be called ‘Ayigbeni’” he said.” – Peace FM Online

Congrats Edem. Keep making good music!

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