Industry News: Ghana’s Edem, First African Artist Signed to Absolut Vodka as Brand Ambassador

Late last month, I made my predictions about who I thought would be nominated for the 2012 BET Awards in the Best International Act Africa category. While Edem was my second choice from Ghana, his continued branding efforts and repositioning continues to show he is purposeful on expanding and pushing his style of music onto the global scene. I appreciate his hustle.

Edem has just been announced as an Absolut Vodka Artist.

Continued success to him.

If you are interested in knowing about brand ambassador agreements, click here.


“Ghanaian rapper, Edem has been official announced as Abdolut Vodka Artist by Pernod-Ricard the second largest worldwide premium spirits company with a portfolio that includes leading iconic brands such as Absolut Vodka, Chivas Regal Scotch Whiskey, Jameson Irish Whiskey , Malibu Rhum , Olmeca tequila , Martell Cognac and others.

The announcement makes Edem the first African to be signed on by Absolut Vodka. The endorsement means that Edem will appear in a series of activation events for Absolut Vodka particular within the Greater Accra Region, while falling on the global presence of the brand to solidify his artistic genius in the African Music Industry as well.

Officials of Pernod-Ricard hinted that they plan to choose an artist for Absolut Vodka annually based on what pertains within the industry. As part of this development, a series of events, parties, product activations and product testing will be rolled out throughout the year. The maiden edition of Absolut Vodka Party Mix Tour with Edem kicked off on a good note at Rockstone’s Office on Friday, May 3. The next stop for the Absolut Vodka Party Mix Tour will be announced soon. . .” Ghana’s Ameyaw Debrah has the full story.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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