Industry News: Inks Partnership Deal With Sasha P & Ajebutter 22′

Sasha Alabi(Lagos, Nigeria, 2(6)th August 2014)– Jovago, – Africa’s largest
online hotel booking platform has partnered with Nigeria’s foremost female rap superstar, Yetunde Alabi
popularly known as Sasha P and Afro Pop superstar Akintoye Balogun aka Ajebutter 22.

International award winning rapper, Sasha P and the famous Omo Pastor crooner, Ajebutter 22 have gone into a mutually beneficial partnership with This partnership which was announced at an event held at the’s Lagos office would have the superstars use and recommend Jovago’s services to their fans.

In working with Sasha P and Ajebutter 22, will maintain a global focus promoting its exceptional hotel booking service. Having been nominated for the Hip Hop World Awards in 2013, Ajebutter 22 provides the perfect blend of local and international expertise, which Jovago also prides herself on. Sasha P has also been nominated for multiple awards around the world including the coveted Channel O and MTV Africa Music Awards. She has also won multiple awards including emerging the Most Promising West African Artist at the Kora Awards making her the ideal partner for

“I love to travel and staying at the right hotel is a big part of the entire experience”, said Sasha P. “I’m glad that I don’t ever have to worry about getting it right and with amazing deals to offer as well. I am very excited to identify with the Jovago brand.”

Expressing a similar view, Ajebutter 22 said, “I am really pleased to have been chosen to work with, I share the same forward thinking ideals that has made Jovago successful till date. Companies like this change the way we book hotels and the way we think in the long run so it’s a blessing to be part of the team.”

For Jovago, the decision to partner with Sasha P and Ajebutter 22 was born out of the company’s desire to extend its long-term commitment to the Nigerian audience. Aside from this announcement, has reached several milestones in recent months including partnering with Ice Prince, Discovery Airlines, Trip Advisor and the Nigerian Tourism Development Corporation to promote Nigerian tourism.

“We are very excited to announce this partnership with Ajebutter 22 and Sasha P. As world acclaimed successful artists with a great appeal to the Nigerian audience, they are the perfect partners to spread Jovago’s message of excellent hotel booking service across Nigeria” said Marek Zmyslowski, Managing Director of

More information and visual attachments here.

About Jovago is an online hotel booking service headquartered in Lagos, Nigeria, and founded by Africa Internet Holding. Jovago, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago has over 5000 local hotel listings in Nigeria.

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About AIH
Jovago is part of Africa Internet Holding (AIH). AIH introduces and accelerates the online shift in Africa – for its people and its culture. AIH has built up multiple web companies including: JUMIA, Zando, Kaymu, Hellofood, Lamudi, Carmudi, Jovago, Lendicoand Easy Taxi. Further information can be found here:


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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  1. Margaret says:

    Lol artists are getting desperate…heard they paid less than 40k,,,

  2. Winston Balagare says:

    I'm not trying to diss but, why is anyone paying Sasha P to endorse anything? Does she even still release music? It's funny that whenever I see her name anywhere, it's accompanied by superlatives such as "foremost" or "best" or "top". Maybe it's because there really aren't any other female rappers in Nigeria making noise right now? I don't know. But I'm hard-pressed to name one Sasha P song off the top of my head right now. It must be nice to get endorsement deals when you're not even popular.

    1. Winston, I hear you but I think it speaks to Sasha’s brand strength. If you are not releasing music the product that corporate brands want to see as an indication of your brand strength, yet you can still convince brands to sign you, then you must have something else. Speaking of something else, she is a fashion designer whose designs are actually gaining momentum, she is a lawyer in a society that highly values education and her brand appeals goes beyond youths to a 30-50year old demographic. Would I, for example, book a Jovago hotel based on her advertising, “yes.” Will I book one if Ice Prince advertises, “no.” I trust that she knows more of what she is saying and is credible based on the factors mentioned. Ice Prince has more of a “I get paid to say these things” feel to him. So, she has a cross over look, is articulate and can sell brand products, especially brands that are not so technologically/youth driven like hotels.

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