Music Business

Industry News: Keri Hilson, Bow Wow to Perform in Ghana + What Real Inroads, Beyond Trying to Get Visibility in the West, are Nigeria and Ghana’s Music Markets Making?


American artists, labels and promoters doing business with Africa, by now AML industry, should be no surprise to you all. I have discussed this phenomenon and my expectations that the trend will continue to rise right here on AML. There is money to be made in Africa and America’s music industry has suffered a real blow, largely due to a digital revolution. Accordingly, I expect to see a continued increase with American music stars, particularly Black American music stars, exploring and exploiting their earning potential in Africa.  Indeed that is exactly what Bow Wow and Keri Hilson will be doing in Ghana on May 26th, 2012.  It is a good thing.  HOWEVER, the trick remains the reciprocal relationship with their African counterparts.

Side Note & Food for thought:  We have seen some immense trade flow and growth in key markets in Africa: Nigeria, Kenya, Ghana, Zambia, Uganda etc. The transformation has been phenomenal. India, China, USA are among the countries with heavy investments in Africa across all sectors.  In fashion, we have seen many Western brands launching retail stores and beauty brands, among other products and services, in Africa. Just recently, I was contacted regarding Gucci Africa. Prior to that, I was also contacted about Mercedes-Benz Fashion Week Nigeria. Walmart plans and prepares to execute two retail stores in Nigeria.  KFC,  Zara, Mango, BET, MTV Base, Trace TV, OK! Magazine  et. al are just sample Western brands in a country like Nigeria.

Given these aforementioned factors, what I think about, often, and certainly want to throw it out to you all, if you have not already pondered on it, is the following:

Specific to Nigeria and Ghana’s music industries,  what real inroads, beyond trying to get visibility in the West, are these industries making? Infrastructure, finance, music business training etc. What’s really good?




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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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