American artists, labels and promoters doing business with Africa, by now AML industry, should be no surprise to you all. I have discussed this phenomenon and my expectations that the trend will continue to rise right here on AML. There is money to be made in Africa and America’s music industry has suffered a real blow, largely due to a digital revolution. Accordingly, I expect to see a continued increase with American music stars, particularly Black American music stars, exploring and exploiting their earning potential in Africa. Indeed that is exactly what Bow Wow and Keri Hilson will be doing in Ghana on May 26th, 2012. It is a good thing. HOWEVER, the trick remains the reciprocal relationship with their African counterparts.
Side Note & Food for thought: We have seen some immense trade flow and growth in key markets in Africa: Nigeria, Kenya, Ghana, Zambia, Uganda etc. The transformation has been phenomenal. India, China, USA are among the countries with heavy investments in Africa across all sectors. In fashion, we have seen many Western brands launching retail stores and beauty brands, among other products and services, in Africa. Just recently, I was contacted regarding Gucci Africa. Prior to that, I was also contacted about Mercedes-Benz Fashion Week Nigeria. Walmart plans and prepares to execute two retail stores in Nigeria. KFC, Zara, Mango, BET, MTV Base, Trace TV, OK! Magazine et. al are just sample Western brands in a country like Nigeria.
Given these aforementioned factors, what I think about, often, and certainly want to throw it out to you all, if you have not already pondered on it, is the following:
Specific to Nigeria and Ghana’s music industries, what real inroads, beyond trying to get visibility in the West, are these industries making? Infrastructure, finance, music business training etc. What’s really good?
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