Industry News: Nicki Minaj Allegedly Offered $200,000 (31Million Naira) to Perform at Calabar Festival in Nigeria

The internet is buzzing with the news story that Nicki Minaj has (allegedly) been offered $200,000 (31 Million Naira) to perform at the 2012 Calabar Festival in Nigeria. I wonder whether she will take the offer given the video that just emerged out of Nigeria on the four (4) Port Harcourt students who were brutally murdered in Aluu. Americans get very uncomfortable with stories like that, both from a safety standpoint and how it reflects on their personal brand image. Port Harcourt and Calabar Cross River are neighboring states, albeit very different. Let’s see what happens in the weeks ahead on this one.

Have a great Monday folks.

Photocredit: Nicki Minaj Facebook fan page

“Carnival Calabar is a unique display of African heritage showcased through music,dance,drama and visual creativity which is reflected in the design of floats, costumes and make-up. Despite the fun and relaxed interpretation of the carnival theme under a strict adjudication process. The result is pure magic – an outpouring of colour, sound and spectacular, umatched by anything else on the continent.

Carnival Calabar takes place on the 26th and 27th December each year, and is the highlight of 32-day Calabar Festival which runs from 30th November to 1st January. The Carnival is the largest cultural festival in Africa with 50,000 costumed revellers, 2 million spectators and an audience of over 50 million television viewer on NTA Network, NTA International, AIT, CRBC and Continental TV(African Magic, Channel O and MTV Base).

Carnival Calabar features 5 major competing bands and 10 non-competing bands. The major bands are comprised of approximately 10,000 revellers each, including up to five kings and queens wearing large-scale costumes that interpret the annual theme and set the tone for the other outfits.

Sections of these costumed revellers create a riot of colors and sparkle, along a 12km route accomplished by live music, DJs, well-decorated floats and steel bands. The Carnival parade terminates at the UJ Esuene Stadium which is the final adjudication and end point of hte competition for ‘Band of the Year’ in various categories. The competition attracts and additional 15,000 seated spectators and 10,000 others in an around the stadium, as well as 50 million TV viewers. The Carnival Parade is the climax in the potpourri of evens offered by the Cross River State Carnival Commission. These includes;

An Essay Competion for Secondary and tertiary institutions.
Carnival Calabar football competition(The Carni-Cal Cup)
Traditional drumming, arts, crafts and food festival
Adults’ and children’s dry runs(the dress rehearsal for Carnival)
Band fetes(Mbre Mbre)
Senior and Junior Kings and Queens Competion
Carnival Calabar Queen Pageant grand finale incorporating the Mary Slessor Golf Charity Dinner
Children’s Carnival and Christmas party
Cultural Carnival
Carnival Calabar Adults Costume Parade.”

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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