Industry News, Music Business

Industry News: Obi Asika to Speak at SXSW 2012 USA Conference


Congratulations to Storm 360 Executive Obi Asika who will be speaking at the SXSW Music & Media Conference. The SXSW conference is one of the largest, if not the largest, music, film and interactive media conference held in the USA annually. Over 400,000 people descend on the city of Austin, Texas, every March, and it is good times. It is also a great place for excellent networking. I had the opportunity to be an invited speaker in 2008 to the conference as a speaker and I can definitely tell you all it a place you want to be. This year, I know conference organizers discussed having P-Square perform there. I wonder if any Nigerian artists will be performing this year.

Also congrats to Obi’s Storm 360 artists Naeto C and J-Martins who, a little while ago today, scooped up awards at the Channel O Music Awards. In addition, Storm 360 just signed a deal with Spinlet, a digital music distributor. Over the years, from a keen observer standpoint, I have seen many changes at Storm 360. I certainly look forward to seeing a positive, vibrant and driven direction with the entrance of  Spinlet into the Storm 360 mix.

If you have never heard about Obi Asika or you are looking to find more info. about him, read an interview my magazine, Ladybrille, conducted with him in January 2011 here.


LAGOS, NIGERIA November 10th, 2011

Asika Storm 360 CEO Announced as a Speaker and Panellist for Popular Music and Media Conference

The largest music and media conference in America, South by Southwest Music and Media Conference (SXSW) over the weekend appointed Obi Asika, CEO of Storm 360 Records as a speaker and panellist for its forthcoming Music and Media conference.

The South by Southwest is an iconic event. Through this means, Obi Asika working closely with Spinlet where he sits on the advisory board is together creating for the first time, a showcase for Nigerian and African artists and is continuing the push to bring the urban sounds of Africa to the mainstream western platform. Obi says, “We are now entering the next phase of the push and as we continue to engage the major markets we hope to learn about technology which will aid us in combating piracy; relationships which will enable us to monetize our content and those who will give our content access to the global
He continued, “Our content is world class but we need a global push to enable the world to hear and feel us and hopefully Corporate Nigeria and Africa will come along for the ride. These are seminal moments for the Nigerian and African Music Industry and all I can say is get ready world, the Africans are coming.”

This edition of the SXSW music event is billed to hold between 13th and 18th March 2012 at the Austin Convention Centre, Austin, Texas.

The SXSW Music and Media Conference is a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin, Texas. By day, the Austin Convention centre comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 23rd year, SXSW remains an essential event on the music
industry calendar.

Notables acts to feature in this edition include Against Me!, Grace Potter and the Nocturnal, Cloud Nothings, Thee Oh Sees, VHS or Beta, Yukon Blonde amongst other artistes. . . “

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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