Industry News: OMG, Nigerian Idol Producers,INK Marketing Partnership Deal with Continental Broadcasting Services

I received the press release below. Indeed Nigeria’s media and entertainment space continues to get interesting by the moment. Check on it folks.



Lagos, Nigeria          September 27, 2012

OMG seals broadcast partnership with Continental Broadcasting Services.

Optima Media Group (OMG), who have brought to the continent premium television content such as Nigerian Idol and Nigeria’s Got Talent, to name a few, have announced a broadcast and marketing partnership with leading electronic media company, Continental Broadcasting Services for both radio and television content.

This landmark agreement was signed on Wednesday, September 26, 2012 at the OMG headquarters in Lagos, Nigeria.

“OMG has spent the past few years stealthily re-defining the media space in Nigeria and the continent,” said Mrs Ugochi Pedro, Head of Legal and Director of Special Projects of the Group. “This has involved partnerships with content owners and production partners across continents including Freemantle, and Rapid Blue Format.

“We are excited to be partnering with the influential Continental Broadcasting Services brands in extending this frontier and in delivering to the unique Nigerian viewership cutting edge and satisfying content.”

The Optima Media Group is a company operating at the forefront of media in Africa, with activities spanning strategy, content acquisition and distribution. With the African continent enjoying unprecedented economic growth and rapidly integrating into a global media village, OMG stands at a prime vantage point, providing support for brands and businesses across TV advertising and sponsorship, audience viewing demands and satellite based pay-TV, as well as infrastructure needs across the television and film value chain.

“We are very pleased to be working with OMG,” said Mr Richie Dayo Johnson, the Director of Radio Services CBS. “They have continued to lead the way for media businesses across the continent and this is certain to be an excellent partnership.”

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