Notjustok.com has been a remarkable digital media platform for Nigeria’s emerging music acts as well as the labels that represent them. Indeed, over the past two years, in particular, the Notjustok.com (NJO) brand value and online real estate brand equity has risen drastically commanding the attention of Nigeria’s music industry executives and key players as well as the public.
I am very proud of the accomplishments of the dedicated staff at NJO, led and managed by both Demola Ogundele and Ovie O.
Indeed, I recall when Notjustok.com was on the blogging platform Typepad. Comments were rare, the posts on NJO Typepad was limited to about one entry a day. Further, even the demographic was quite different, more the music critic types. Over the past five years, the website has evolved and it is so great to see all of its wonderful contributions to Nigeria’s music industry.
Notjustok.com prepares for its first concert in Nigeria which you can read all about on LadybrilleNigeria.com here. As part of its upcoming concert, Ovie O whose passion for music and drive has contributed immensely to the success of Notjustok.com, stopped by Nigeria’s Cool FM to discuss the upcoming concert and Notjustok.com’s growing brand strength.
Ovie O maintains his seemingly carefree personality that many, including myself, have come to enjoy. Watch the interview and then read on for a republished feature from Ladybrille Magazine’s 2010 Music Edition of Demola Ogundele, founder of NotjustOk.com.
WHO’S HOT NIGERIA? ~Ademola Ogundele/Notjustok.com
Nigeria’s Music Industry is experiencing a rebirth. At the heart of the movement are music publishers like Ademola Ogundele aka MOLA OG, owner of the most popular Nigerian music site online, NotJustOk.com. Ogundele tells us how it all began, the evolving standards in Nigeria’s music industry and the ten hottest artists to rock to in 2010.
I launched NotJustOk.com in June of 2006. The word notjustOk is equivalent to anything that is more than okay (ok) or above average. I really started truly enjoying and appreciating Nigerian music in 1999 when music groups like Trybesmen, Plantation Boyz and Remedies initially came on the scene. However, I had always been a seeker of new, good and unique music in order to first enjoy and then share with friends which happened a lot in my college years where I found out about new music via research and frequent visits to record stores; skills I would later and easily transfer to my work on notjustok.com.
NotjustOk.com is the #1 Nigerian Music site on the internet. The site was created initially out of the intention, motivation and passion to share remarkable material to whoever cared to listen or read. However in 2007, I began noticing that music from Nigeria was sounding catchy to my ears and I felt like the quality was good enough to share. In fact, I was excited to share with my readers and get their opinion and hoped that every song I posted on NotJustOk.com would begin a dialogue, because I felt strongly about most of the songs that I ended up posting on the site.
As part of looking to share these catchy Nigerian tunes, I started to research online for these artists. Their Myspace and Reverbnation pages proved very resourceful because I was able to download music of these artists from their social media pages. The next and logical step was to start posting information about the artists that I felt had a solid sound, voice or package along with their music on the NotJustOk.com site.
To be honest, the initial response from my audience was not huge. But, after the video of Nigerian artist 9ice’s performance at Mandela’s 90th birthday concert, at the Wembley Stadium in London, premiered on notjustOk.com, the reaction and spike in traffic indicated to me that there were other avid Nigerian Music fans out there such as myself that were looking for a platform online to listen and appreciate music from the country.
That one reaction along with consistent and daily updates slowly gave birth to the notjustok.com many know today-an online platform where new and high caliber music from Nigeria (Naija) is posted in a timely and prompt manner. In addition, notjustok.com has become a community where music lovers and industry insiders come to share their thoughts freely on music that we post on the site. In return, many artists also stop by notjustok.com to read comments from their fans, which can be very valuable to their direction on their music.
There are many websites that are dedicated to posting Nigerian music and doing a great job, but we’re the best because we are the most visible and most consistent. You can be sure that what we post on notjustok.com will be reposted everywhere else. This has been possible with the dedication from the team at notjustOk.com which is made up of myself and Ovie O.
The Ever Evolving Standard in Nigeria’s Music Industry
The standard in the Nigerian music industry increases almost every six months, especially online. Some songs that may have been fit to be published 6 months ago are no longer so, due to the ever-evolving quality in the music. The challenge for many artists is staying consistent and relevant via their content, be it sound or visuals (videos).
One of the new comers that has managed to stay relevant with his music since he came on the scene in 2008, singing the hook for one of Nigeria’s most popular artists M.I in his ‘Fast Money Fast Cars’ song, is Wizkid. This young man who is now signed to another popular Nigerian R &B artist Banky W’s EME Record Label, is one of the new artists that I am truly excited about; especially since release of his catchy and radio friendly single ‘Holla at Your Boy’. One of the unique things about “Wizie” as he is also known by is that his style is fluid which makes him fit on any track be it hip-hop, reggae or r&b. I believe he has a long career ahead of him if he stays consistent and dedicated to making music and performing. With EME behind him, I believe that he can become the first teenage music superstar within the country.
When it comes to veterans, Nigerian hip-hop artist eLDee the Don has remained the most consistent. Every new project he has dropped since 1999 has made an impact in the music industry during that particular period. It is no surprise that his new project ‘is It Your money’ album is currently one of the most demanded albums in the market. There are several notable tracks on the album such as ‘Do it’ featuring one of Nigeria’s female artist Kel and One Day (E go better). But, if I were to pick my favorite track from the album, it would be ‘Ota Mi’ ft LKT, ‘Ota mi’ because it is a certified party jam that has a catchy hook and a possibility for a popular dance when the video drops
The 10 Hottest Acts to Rock to from Nigeria in 2010
In no particular order, these are the top ten names to bump to from Nigeria in 2010 are:
- Tuface Idibia
- Naeto C
- Show Dem Camp
- Dr SID
I love Nigerian music and we have not even scratched the surface yet. I see several new artists establishing themselves this year and becoming household names in 2010. The future is bright for Nigerian music and notjustok.com plans to be there delivering Nigerian music as the industry heads to that bright future.
-Republished from Ladybrille Magazine Digital Music Edition May 2010
Photodescription: L-R: Ovie O, Demola Ogundele