His team at Chocolate City Records feeding on his and the public’s excitement, are going full court press in pushing his personal brand on the international front, as they continue to also amplify the Chocolate City brand. Indeed less than 24hours after the news hit that Ice Prince has been nominated for a 2012 BET Awards in the Best International Act Africa category, the artist, via his label/PR team, announced he has now been added to the list of artists that will perform at the BBC Radio 1 Hackney Weekend UK FREE Concert. Ice Prince will perform alongside artists like D’Banj, Jay-Z and Rihanna.
The Hackney weekender, the highlight of the London 2012 festival, will be held from June 23rd-24th, 2012 and features six stages with over 80 international and UK music acts performing. Great publicity and fun event for all involved.
Good look on Ice Prince, good look on Chocolate City and way to continue the momentum off the BET Awards nomination.
By the way, AML artists, notice both for Ice Prince, Wizkid, Sarkodie, among others, they are still doing heavy promotions, concerts and tours amidst their major announcements as nominees for the 2012 BET Awards. That is the way it should be. You want to capitalize on the buzz while you have it; and remind fans, media and the public at large that you are that guy or girl that a prestigious award show selected as a nominee. As in, “Yup! Na me be dat guy.”