Industry News

Industry News: Star Lager Beer Launches a First-of-its-Kind Mobile Application Called Star Music

Share

Star Music Mobile Application LagosLagos|Nigeria, Feb 27 2013 One of the things I love about the practice of law, and law in general is that there is never a dull moment. Indeed, lawyers are called upon to represent persons, whether in the creative industries or other industries, who continue to make business decisions that keep things very interesting.

The stakes continue to increase as more entrants/brands enter into Nigeria’s music space seeking to do two key things: 1) expand each brand’s reach ; and 2) increase their bottom line. There is so much to discuss about all of these exciting moves. Let’s keep watching this space for the meantime, shall we?

Read Star’s release below.

Cheers,
Uduak
____________________

Nigerian Breweries, makers of Star Lager beer, popularly referred to as ‘the people’s beer’ or‘Shine shine bobo’, has announced the launch of a first-of-its-kind mobile application called Star Music.

 The formal launch, which held at the Civic Center, Victoria Island Lagos on February 27 2013 drew the crème of the entertainment industry as they came out en masse to witness the arrival of Star Music.

 The ‘digital’ event also provided guests a first hand view of the new mobile service through a facility demonstration of the application.

 Nigerian Breweries’ Marketing Director, Mr Walter Drenth, noted that Star Music is a culmination of years of careful planning and research as the company sought out ways to continually engage its consumers. “At Star, we’ve always believed that our consumers are truly at the core of our business. We are very excited by the introduction of our new mobile application and see it as one of the many ways we have chosen to positively engage music consumers in Nigeria.”

 “Star Music is a two-way interactive App that will completely change the way consumers experience music from now on. We’re partnering with some of the biggest names in entertainment MTV BASE and Nigerian Entertainment Today – so users can watch videos, stream and download their favourite songs, create their own playlists, enjoy breaking news on their favourite stars while interacting and sharing the fun with each other. Of course there’ll be so much more to offer as well so consumers can always look forward to each new day with Star Music.”  he added.

 Star Music is available on several mobile operating systems, including Android, Java, BlackberryiPhone, iPAD and Google Play; as well as on a dedicated mobisite.

#EndSars Human Rights Lawyers Panel

Listen to the Latest AML Podcast Episodes

Share

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

You may also like...

2 Comments

  1. foza says:

    I forsee serious copyright infrivgement cases between star music, iroking nd spinlet tho

    1. Hmmm Foza, I think you are right. However, I think it will just be between all digital distributors. I also think with Paul Play’s lawsuit, you could also see artists and record labels thrown in the mix for good measure.

      It gets interesting.

      Thanks for your comment.

      -Uduak

Leave a Reply

Your email address will not be published. Required fields are marked *