Music Business

Industry News | Storm 360’s Obi Asika Brings THE VOICE Music Reality TV Show to Nigeria


Lanre Davies and the Factory 78 Team report Obi Asika in conjunction with AMPN, have essentially sealed the deal to bring THE VOICE music reality tv show to Nigeria come 2014. What do you all think about this news? Nigeria now has Nigerian Idol, X-Factor, Nigeria’s Got Talent and other music reality tv shows. I think Nigeria’s Got talent got scrapped? Not sure.

Anyway, check out an excerpt.

“It is with great pleasure that (I) announce this new co-production company formed with my good friends Harrie Linders and Arjan Pomper, together we are AMPN and we are bringing global formats to African Markets, with our local and global relationships and our ability to customize we are clear that we have formats that will entertain, educate and also engage. This new partnership will also be working with local content producers to provide access to global platforms, broadcasters and networks. In Africa we are extremely proud to have some global winners and just this week The Voice won best emmy for reality shows in America. We are proud to confirm that we are actively pushing The Voice into Africa in 2014 and we look forward to bringing this to you all on your screens, tablets, mobile and online.”

Factory 78 has the full story.


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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