The collaborations continue to trickle in. It is all good. Do you all recall my article giving 13 reasons why I thought Nigerian music would go mainstream in the USA? ( I know pretty crazy and bold statement innit?) Read it here. I, however, am not thrilled with the business structure of these relationships, so far, and the return on investment, specific to true penetration with the fan base of the American musicians that Nigerians keep collaborating with.
I am also not too thrilled with the collaborate with me, I pay you a lot of money, you show up in my country and get paid even more mode of operandus. What exactly does that do for you the Nigerian artist trying to get into the US market? Is it possible to buy your way into the minds and hearts of American music fans?
Time will tell.
Folks listen to the collabo and tell me what’s so special about it and whether this will get radio play in the US. Is Olu doing this for the US or the Nigerian market? I’d like to hear your thoughts, dissenting and agreeing thoughts. 🙂
Watch Olivia’s Prior Collabo with African Artist Fally Ipupa over three years ago. Great collabo but didn’t quite go as far as we wanted to see in the US market.
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