Music follows the money. There are many players and stakeholders in Africa’s music industry. Western and African entertainment and technology companies continue to do their market research; and cost benefit analysis, as they hover around the industry waiting to strike music gold. Indeed, there is no denial the immense profit these companies stand to make from Africa’s young and vibrant music industries.
We have seen technology startups and content providers create awareness about the potential huge ROI in the digital space if properly harnessed. Websites like Truspot.com and Ghanamusic.com, among others. Now, the seemingly big names are ready to lay claim to some piece of the pie. How will this all shake out? That is left to be seen. What we do know is digital distribution is where it is at. Accordingly, we have seen new players like Spinlet enter Nigeria’s music market and now we see Vodafone Ghana prepare to enter Ghana’s digital distribution music market.
Obviously, if successful, Vodafone Ghana would serve as a good blue print to take the same strategy and execution into markets like Nigeria, Kenya, Uganda and South Africa, among others. The competition is fierce and healthy and I anticipate it will get even fiercer.
Excerpt of the news below from Ghanamusic.com:
“Vodafone Ghana is set to launch Ghana’s first ever online music portal that will allow subscribers on the network to enjoy the latest songs, news and information pertaining to the music scene in Ghana. This novel milestone will be launched with performances by musical extraordinaire Sarkodie and DBanj.
To mark this exciting innovation, the two stars will collaborate on a song which will be only available on the online portal. The new platform, specialised for the music industry, will enable ’020′ users to download their favourite music on www.vodafonelive.com.gh. . . “
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