Nigerian Entertainment Today reports emerging artist Wizkid has now joined a distinguished category of artists who command millions of Naira/thousands of US dollars &/or UK pounds. Congratulations to him. Nigerian parents reading this news in Nigeria’s local newspapers, I reckon, will probably be a lot more enthusiastic and supportive of their children pursuing a music career to cash in on the seeming music gold rush. Obviously, a very small percentage of musicians achieve the kind of achievements Wizkid has achieved. But, this fact will be lost on many. While very exciting news that the music and creative industries, as a whole, offer a viable and lucrative career for Nigerians, it also creates a different kind of pressure to attain wealth and status, fast. This is based largely on the nature of the entertainment business.
No one wants to believe that when a musician shoots a music video, for example, the set, props etc. that he or she uses does not belong to him/her. No one wants to believe that with great editing software and a great editor who knows how to tell a great story, the editing of the footage shot can look like the star is bankrolling on some major dough (money) when in fact, it is simply far from the truth. Entertainment is about illusion and millions buy or are now buying into that illusion in Nigeria. We’ve got some interesting times ahead . . .
“With a schedule that keeps him busy all week; and enquiries from all over the globe, Wizkid is currently one of the top 5 most wanted pop stars (others on the list include 2face Idibia, D’banj and Psquare) . And from an engagement fee of N500-700,000, his management has now upped his fee to a minimum of N1.5M. Big budget clients could be asked for up to N2M and N3M in some cases.
‘There are some weekends when he plays up to three shows. The boy is mad busy and his minders are making the best out of the boom‘, a top industry source tells us.
Wizkid is putting his money into use too, the 21-year-old recently acquired a VW convertible worth N6M (Six million Naira). He has also embarked on shooting big budget videos; starting with the trado-themed shoot for ‘Pakurumo’ on Tuesday November 1. The video was directed by Clarence Peters.
Monthly earnings, we’re told, now sits in the realm of 20M and upwards. . .” – THE NET
Photocredit: TCD Photogrpahy
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