Introducing Chika Uwazie and Julius Sea, Jr.’s DECODED Lyrics. Both executives are regular AML readers and you may have seen Julius leave a comment or two in some of our spirited discussions (about) Nigeria’s music tech space. Also, as a disclaimer, I have worked with them in the past. I am proud of their work and I think Decoded looks quite hot, so far. Note: Some are calling DECODED, “Africa’s Rap Genius” but from my understanding from the two based on their interviews and social media dialogues, they want to exceed what Rap Genius is doing.
Read the exclusive story by Tech Cabal.
Decoded is launching an all new version of their lyrics website, an iteration that finally brings them out of beta, according to the founders, Chika Uwazie and Julius Sea Ezeani.
Asides the new snazzy paint job, there is an an obvious renewed sense of purpose and direction to the startup. I pinged Chika and Julius to tease out some of the other subtle details going on behind the scenes that have influenced the product from where it was when it first launched in May 2013 to where it is now.
Before you get into it, you might also want to check out TechCabal’s exclusive look at the new Decoded interface.
So what is this new version of Decoded, and you are finally out of beta?
Last February when we launched Decoded it was simply a website that was inspired by Rap Genius. We wanted to test our theory that Africans are looking for a similar website for African music and we found that theory to be correct. The new Decoded was created as a result of our analysis of the analytics as well as observations of user activity on the site to make the experience better. Yes, once the new Decoded is launched we will be out of beta.
What’s new about the latest iteration of Decoded, how is it different and better than the former?
As you will soon see, we completely redesigned and rearchitected Decoded from the ground up. Nothing was spared, everything was turned on its head including the logo. We created a logo that represents our brand which we believe is bold, fun, and innovative. We have a question for you. When you look at the new logo, what do you see?
TECH CABAL has the full story.