Music Business

IROKO’s Jason Njoku Says he Lost $90,000 he Contributed to Efe Omoregbe’s United Sounds of Africa USA Tour


Over time, I have wondered why IROKO Partners has been absent at certain events that seemed like it would be a good brand fit for their target demographic. This recent post by Jason Njoku (Co-founder and Executive) where he reveals the disappearance of $90,000 he contributed to Efe Omoregbe’s United Sounds of Africa might explain it all.

If you missed my views on the United Sounds of Africa Show, read all about it below:

1. United Sounds of Africa Cancels California & Canada Tour – 6 Important Lessons for Promoters, Labels & Artists

2. Press Release: United Sounds of Africa Apologizes for Cancelled Tour – Now Muzik, Chocolate City Group, TuFace’s Hypertek Entertainment et. al


“A man can fail many times, but he isn’t a failure until he begins to blame somebody else.” – John Burroughs

Nigerians are terrible at embracing failure. There is always an existential explanation. There are always mitigating circumstances. Being the spiritual society we are, the excuses are usually grounded in some religious context. God’s will. The devil’s work. The Government. But failure is actually a super healthy part of the startup ecosystem. The more attempts and failures teams take the more battle-hardened they will be for the eventual climb to success. I have the utmost respect for frustration, failure and the unyielding will to succeed. I believe entrepreneurs are forged in fire. Its one of the most redeeming features I look for in founders. I failed 10 times over 5 years before discovering something which worked.

Allocating blame is easy. Accepting failure is something completely different. The more highly educated or successful your supposed peers are, the more exponentially difficult this act becomes. Nigerians can pretend there are ways out of anything. The smarter ones even better. As difficult as an act may be, honesty in our failures are good things. The wider discussion around this is important because everyone fails. iROKO has been a tale of a thousand failures. A thousand mistakes. But we have had a thousand and one small success’. And fortunate enough to have patient investors who are willing to be super-doopa supportive. Even after $13M raised and pre our last $8M round, we still made relatively costly mistakes. All of which are ultimately my fault, my responsibility. Examples

Lost ~$90,000 on sponsoring the cancelled Tuface USA tour. Literally $90,000 disappeared. Poof. It was like magic.  . .” has the full story.


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AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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