Music Business

Is Davido Over Exposed? + Susan Younis Why Take Down Davido’s MsYou TV ‘Ekuro’ Performance?


One of Nigeria’s hottest music acts, Davido, has been everywhere possible. Indeed, it appears he has been on a grueling schedule of tours, album promotions, shooting several videos and the finale was a recent launching of his album O.B.O which I discussed recently.

In the midst of this promotional marathon that any creative entrepreneur, especially an artist and entrepreneur like Davido should expect to do, I wonder if he has now become overexposed?

When you get to a point where you can’t even sing your own song without being quite off key, is it a matter of rest and scaling back on the promos, concerts, lack of sleep etc.? Or, is it a showing, in the final analysis, that you may be a good producer but you can’t sing to save your life?

Whatever it is, my thoughts are that Davido needs to fall back a bit and get some rest. I also think Asa Asika should vet and limit the interviews and exposure that he secures for Davido. This makes sure: 1) people can appreciate his client better; 2) the kid does not become spent to the point where we cringe to hear him sing ‘Ekuro.’

Davido recently sang his hit song ‘Ekuro’ on MsYouTV and boy did he miss really bad gan. The video as of yesterday evening was still circulating online but today, Ms. You TV has taken it down.

Question to Susan Younis, owner of Ms. You TV. Is there any particular reason why you took Davido’s ‘Ekuro’ video down? If the rationale is because of the negative feedback Davido received for his performance on your show, isn’t the integrity and essence of your work then compromised when you take his video down? Is Ms.YouTV an independent company or is it intertwined with Davido’s HKN? Is it in the business of being maternal/paternal to help artists or is it an independent thinking media business entity?

On the flip side, AML artists, get some rest and be at your best when you grant interviews where you will have to perform live. Your voice/vocals need rest also. Also, in fairness, if I was in Davido’s shoes, I would beg Susan Younis, like my life depended on it, to take down the aforementioned video clip. It was a very bad performance overall with the potential to really affect sales. I guess he will owe her for a lifetime.

Have a healthy and productive day folks. My calendar is clearing up in the later part of the week. You all know what that means. Legal boxing gloves on, ready to deliver some legal punchlines. I’m excited!! Hope you all are too.


From This ‘Ekuro’

To This ‘Ekuro’ – LOL! Davido you no try at all. Lol!
. . . Oops! Video removed by MsYouTV.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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