This issue keeps coming up in the music industry and I expect it will continue. Last time, I talked about Eva the Rapper v. Eva the Singer. Eva the Singer was there before Eva the Rapper. When Eva the Rapper, now signed to eLDee’s Trybes Record emerged, there was confusion on whether Eva the singer was now a rapper. Eva the singer made it easy. She changed her name to Evaezi and provided notice to all that she was now Evaezi.
Similarly, we saw Nigerian-British Nayo the singer vs. Nigeria’s Nayo the singer. Nayo UK gave notice that her name was already in use so Nayo Nigeria changed her name to Nayosoul.
Today, we have eLDee the rapper and now a newbie called ELBEE the rapper. Clearly eLDee is one of the most recognized names in Nigeria’s music industry. So, what exactly is the basis for ELBEE the newbie to try to reap off the benefit of eLDee’s name?
Artists, trademark your stage names. Ask Lady Gaga. You are not just using it as an artist. You are using it for expansion into other products or services including merchandising, publishing and so much more.
Also, if you see someone infringing on your trademark, don’t just sit there. Get your lawyers to send them a cease and desist letter asking them to stop further infringement, among other things.
For an indepth discussion on Trademark infringement specific to names, revisit my discussions with Eva the singer vs. Eva the rapper here.