It’s a Mix Up! I NEVER Said I Created the Term “Afrobeats’- DJ Abrantee Speaks On it!

The Media is often accused of misquoting celebrities when in fact they get it right. At the same token, celebrities are often misquoted by media. Either way, DJ Abrantee has issues with a recent claim by the Guardian, who allegedly misquoted him, as the one who coined the term ‘Afrobeats.’

My view? He may not have coined the term but he sure has helped in reviving the term. Should he brag about it? It depends how he does it. On a music CV, he can list that. Otherwise, they say get someone else to carry your story and it goes a mile longer. Either way, DJ Abrantee you addressed it, now “leggo” and let’s get on with the music business at hand, shall we?

Factory 78 sent the video to media but apparently have decided to make it private. Did people get scared or what? Did it create more of a storm? At the end of the day DJ Abrantee is an employee of Choice FM so he has to walk a fine line because he has his bosses to deal with and a job to keep. In any event, the synopsis of the video you can find below, without the video.

Did not get a chance to watch it before it went “private.”

“In a recent interview with Choice’Fm’s Dj Abrantee with The Guardian newspaper , it was reported that the host of the popular Afrobeats radio show claimed to have formed the word “Afrobeats” to describe a new genre of the African music invasion into the UK. This caused a storm in the Afro entertainment industry with the popular host coming under fire for the reported comments. Factory78tv caught up with Abrantee to discuss the recent interview and the storm that followed. Watch the full interview here.”


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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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