Music Business

It’s Official! Wizkid Launches New Record Label Star Boy Entertainment + How to Start Your Own Record Label


Starboy EntertainmentAML people, industry, we have spent this week discussing the Wizkid and EME breakup, with hopes they can sort out their issues or at least find a way to work on projects together in the future. It is, however, becoming quite evident that there is a slim chance of reconciliation happening.

Wizkid has stayed silent through this process, with the exception of his outburst on Twitter. Banky W has tried to control the situation with his words while his actions completely undermine his statements made to the media and the public.

A day after Banky W releases his track listing for his new album, R &BW, which has everyone on the EME label except  Wizkid, Wizkid does a Jay-z like, “you better get that dirt of your shoulder” by releasing his music video below.

While he is featured on the music video, the logo of Star Boy Entertainment, a label he owns greets us in the introduction. Also, throughout the video, instead of his usual hailing of EME, he hails Star Boy Entertainment.Finally, his label is rumored to launch  other subsidiaries including Star Boy Management, and a foray into merchandising.

I believe Wizkid has all it takes to be successful as a business and label owner. I also believe he will have a healthier respect for what goes into running a label as he becomes a full fledged entrepreneur.


1. Break ups are not unusual. It is expected in showbiz and you should have an exit strategy even before you begin brokering deals and signing on the dotted line.

2. There is no need to focus on blame on who was wrong etc. If you decide you want to shift from an artist to an artist label owner, be prepared to be a business man or woman by having a sound business foundation. Someone else built the business you belonged to. Now it is your turn to build yours. What this means is that:

a) You want to choose a name for your business.

b) Incorporate your business.

c) Trademark your business name/brand  – You are gonna need to do this especially where licensing is concerned.

d) Hire a winning team to help you.

e) Sort out important legal agreements that will be necessary for all third parties you will do business with.

f) Of course the most important step is to consult your lawyer, first. This should be done in 2 (a) i.e. the beginning process.

Visit my article on how to start your own record label and best wishes with your new label.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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