Music Business

Iyanya FINALLY Stops “Winding Waist” and has Sense to Put an End to the Yvonne v. Tonto Dikeh Catfight Over Him

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Iyanya in BoxersI am not sure where some of these silly rules we see played out in the public comes from, especially in the entertainment business. I speak of the illusion that if you are a so called “bad boy” it is good for business. Maybe, initially, but in the long run, it is more damaging for business, both from a reputation standpoint and affecting your bottom line.There are countless examples that serve as exhibits, at least Stateside.

Male artists, don’t be thrilled when the world congratulates you for your perceived “male whoring” abilities rather than your music. That kind of praise is demeaning and an insult, if you really think about it and there is nothing cute about it. It means you are so talentless when it comes to music i.e. your passion, the only thing helping you is your physical looks. If you entered this music to sell your looks and your ability to bed numerous women, knock yourself out.

However, what happens when you are no longer “bad boy” enough for that fan base that evolves and moves on? Sey na your look you go chop? Male artists, it is a good idea to keep what you do between the sheets private and earn a reputation for your music, rather than the size of your genitals or the amount of women you have bedded.

Also, it is one thing for the media to speculate about who you are dating. But, when the media starts sharing stories about two grown women, that should know better, fighting over you and you continue to feed the open ya yansh public drama by doing nothing, then you are on a long ting. You better nip that nonsense in the butt and protect your brand image.

I think emerging artist Iyanya took way too long to address this nonsense of Tonto Dikeh and Yvonne Nelson fighting over him, and dragging his name on the internet public streets.

Thankfully, the fact that he had the most downloaded caller tune/ringtone in Nigeria, the week the nonsense erupted, helped to distract folks a bit. However, it continued until his recent diffusion of the mess seen in the video below. BTW, artists don’t blame bloggers and media when you don’t have your personal house in order. You can’t be all up on the grill of media and bloggers when you need them, and when you should own responsibility for how you live your life and the people you surround yourself with, all of a sudden, you want to do the blame game.

Iyanya, stories like the above are anything but flattering. It’s silly, juvenile and stupid. As you mention, it took five years of hard work and you are finally just beginning to gain traction and recognition. Stay focused on the music! Keep what you do between the sheets behind closed doors. You might also want to be more discerning of the people you bring into your fold.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
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