AML 064: (Exclusive) Asa’s Manager Janet Nwose on How to Build a Global Music Brand

[spp-player]Raised in Kaduna in the Northern part of Nigeria, Janet Nwose, an artist manager to one of Africa’s most successful music acts (Asa), always felt there was a bigger calling on her life. In pursuit of that calling, at nineteen (19), she relocated to the big city Lagos where she worked as a photographer for TY Bello, a recognized singer/songwriter and photographer.

It was during that period that she met Asa. Immediately intrigued, as a photographer, by the very quiet Asa, Nwose was determined to make Asa her next photography subject. However, she got more than just a model for a photography shoot. She discovered that Asa, just like Nwose, was also a budding musician. After hearing Asa perform, she introduced the rather unconventional artist to Nigeria’s leading music producer Cobhams Emmanuel Asuquo. That introduction was the beginning of a great friendship between the two ladies, and equally important, an artist-manager relationship that is one of the longest running and most successful relationships in Africa’s music industry.

Nwose joins Ms. Uduak on the 64th Episode of The Africa Music Law Show to share her journey in helping to build the global brand that we now know as Asa.

She also shares some great tips on music business, building and maintaining an artist-manager relationship, and tackles issues unique to Nigeria’s music industry.

This episode is perfect for your daily commute, travels, listening while running errands or relaxing at home. It’s a must listen! Listen and share on your social networks, and with your friends and family.


Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.


Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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