Industry News, Music Business

Jason Njoku’s IROKOtv Expands Revenue Sources to Include DVD Sales, Cinema Screening, TV and Airline Distribution


A recent feature  on IROKO founders Jason Njoku and Bastian Gotter is worth a read, which you can check out below. Some takeaways:

1. IROKO opened up the Video on Demand (VOD) market for Nigeria;

2. Jason and Bastian used to each own 50% share, respectively, of IROKO. Now their ownership is a lot less;

3. The duo have diversified the streams of income/revenue for IROKO by also distributing/licensing IROKO acquired content on air flights leaving Nigeria;

4. IROKO used to pay $100 per title for content acquired in Alaba markets i.e. distribution license fee. Now, they pay $10,000 to $25,000 for distributions rights, per title;

5. IROKO has set aside $3million for this fiscal year for content acquisition;

6. IROKO pays extra for rights beyond the digital rights; and

7. IROKO has expanded its revenue source to include “DVD sales, cinema screening and TV station and airline distribution.”

VENTURES Africa has the full story.



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  1. abeg, who actually pays iroko tv? Buy dvd in go slow dey go house

    1. Ken,

      Na was for you o. So, the likes of Lancelot Imasuen and other Nollywood Producers will not chop again? You don't seem to have a problem with the piracy issue content providers suffer. I am curious, why?


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