Business

Jason Njoku’s IROKOtv Expands Revenue Sources to Include DVD Sales, Cinema Screening, TV and Airline Distribution

A recent feature  on IROKO founders Jason Njoku and Bastian Gotter is worth a read, which you can check out below. Some takeaways:

1. IROKO opened up the Video on Demand (VOD) market for Nigeria;

2. Jason and Bastian used to each own 50% share, respectively, of IROKO. Now their ownership is a lot less;

3. The duo have diversified the streams of income/revenue for IROKO by also distributing/licensing IROKO acquired content on air flights leaving Nigeria;

4. IROKO used to pay $100 per title for content acquired in Alaba markets i.e. distribution license fee. Now, they pay $10,000 to $25,000 for distributions rights, per title;

5. IROKO has set aside $3million for this fiscal year for content acquisition;

6. IROKO pays extra for rights beyond the digital rights; and

7. IROKO has expanded its revenue source to include “DVD sales, cinema screening and TV station and airline distribution.”

VENTURES Africa has the full story.

Cheers,

Uduak

Africa Music Law™

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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2 Comments

  1. ken says:

    abeg, who actually pays iroko tv? Buy dvd in go slow dey go house

    1. Ken,

      Na was for you o. So, the likes of Lancelot Imasuen and other Nollywood Producers will not chop again? You don't seem to have a problem with the piracy issue content providers suffer. I am curious, why?

      Cheers,
      Uduak

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