AML 091: (Exclusive) Interview with Jason Njoku, Founder & CEO of IROKO, Pt. 1

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Jason Njoku, Founder & CEO of IROKO, joins Ms. Uduak, host of The Africa Music Law Show, on the 91st episode to discuss his journey to building IROKO, the highs and lows, and what the future holds for the company. Njoku also sheds light on industry trends in media, technology, and entertainment.

This is a two-part interview series. Listen to Part 2 here.

About Jason Njoku

Jason Njoku is Founder and CEO of iROKO, the home of Nollywood content. He has pioneered the African digital content market by bringing Nollywood (Nigerian cinema) to a global audience, and in the process has raised over $40m in investment from international VCs, including Tiger Global, Kinnevik, RISE Capital and Canal+.

Launched in 2010, iROKO has aggregated the world’s largest online Nollywood content catalog and is one of Africa’s largest internet TV providers, with a dedicated mobile app, irokotv, as well as ROK TV channels on Sky in the UK and DStv across Africa.

In 2013, Njoku was crowned as the CNBC Africa West Africa Young Business Leader and in 2014, he was recognized as one of Fast Company’s Top 1000 most Creative People in Business.


  • Family/becoming a father
  • Key childhood challenge & impact on Jason.
  • Failed business ventures
  • Stumbling on the idea of IROKO
  • Market research to validate building IROKO
  • Building IROKO
  • IROKO’s Networth
  • Jason Njoku’s current equity stake/percentage in IROKO

Where to Find Jason Njoku

Where to Find Ms.Uduak

Twitter: @uduaklaw

About The Africa Music Law Show with Ms. Uduak

Hosted by California-based Fashion & Entertainment Lawyer Uduak Oduok (Ms. Uduak), The Africa Music Law show is a show empowering the African artist through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews. The show has been downloaded over 200,000 times and made iTunes top 4 ‘New & Noteworthy.’ Subscribers include Africa & Hollywood’s power executives, investors, lawyers, artists and other industry stakeholders. The blog itself has been cited in a U.S. top-ranked law school’s ‘International Law Review’ journal. Country demographic: Nigeria (26%), USA (23%), UK (15%), UAE (7%), and Other (29%). 

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