Filmmaker and music director Kemi Adetiba addresses allegations of fraud heaped against her two years ago. Technically this issue is quite stale as it occurred two years ago. However, Kemi raises an important point worth noting when it comes to managing your brand’s reputation.
While the issue is stale, thanks to the digital age, search results for Kemi’s full name brings up that story which she claims is false. So, there are several ways to resolve this: 1) ask the specific websites to take down the false content (a huge task, given the story went viral); and/or 2) create positive content that clarifies the facts and also buries this content on search engine. Both methods can be employed simultaneously.
It seems like she has chosen the latter. Check out her explanation/clarification of the alleged fraud scam.
Catch up on Kemi’s latest projects/who she is.