Music Business

Lola Rae “Watch My Tingo, 17, 18, 19 Banana” Really? Is this Supposed to Keep You Around in the Music Industry?

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Lola Rae Watch My Ting Go ArtworkI receive an email from Lola Rae’s PR camp. I like everything I am reading. The art cover is also beautiful. Who doesn’t like an attractive thing or person? I ultimately get to clicking the video and I am disappointed, irritated, annoyed for having spent the time. Yeah, yeah. As with these cookie cutter sounds saturated in the Nigerian music market today, I expect many to be totally down with the same underwhelming sounds and songs, many of which are also infringed works. That is the Nigerian music market right now. It just is what it is. However, I think Lola Rae needs to step up on her diversity of sounds and delivery. Are you seriously serious? You’ve got a gorgeous woman, clearly you can hear she’s got amazing vocals. However, it is reduced to “watch my tingo, 17, 18, 19 banana?” Hold up, are you for real? And how exactly do you plan to be around for a while?

Offer something fresh and let those vocals come alive. You got singers/songwriters like Tiwa Savage, Omawumi, Chindinma and new entrants like Seyi Shay, Victoria Kimani, Ms. Jaie, among others, and this is the best you got in song writing skills and delivery? Nah. I’m not buying this.

By the way, I know we are used to seeing many Nigerians born or raised abroad return to Nigeria to do music. But, with the way the industry is going, should we start really assessing and taking a critical look at these new entrants? If you are coming to deliver the same tried and tested sound, and you also dump a bunch of famous faces in your videos, is that enough? It’s been done before. Bring your A-game. I’m not feeling this whole thing at all and rather than be lengthy on this, I’ll stop here. Y’all know how I get when I start giving my thoughts on why I don’t like a video. On this one, I’ll stop here. Ms. Lola Rae, step it up and do not listen to those around you telling you this below average song and video is the best thing since slice bread. It is not. It is about solid songs, especially as a female artist, that will keep you around for a long time and win hearts, not male swinging “Ting gos” who also watch your tingos or silly repeated lines of “17, 18, 19” already created and sung by Mo’Cheddah and other artists to date.

The only thing good about the specific release I received was the write up by the PR company who is pretty good at these releases below. I continue to give this company priority with their clients because they get it when it comes to making the media click through and pay attention.Too bad the artist, in my view, didn’t quite come through on something fresh and exciting in the market place on this song/video.

Fresh from conquering the radio airwaves and capturing the hearts and minds of online fans, listeners and critics alike over the past two months with her two excellent debut singles, 21-year old British Nigerian rising Pop star LOLA RAE finally unveils the long-awaited music video for her massive Afrobeats club banger “Watch My Ting Go” which received its television premiere earlier today on SoundCity TV!

Counting BBC Africa, BBC 1Xtra, BEAT FM, This Day Newspaper and a plethora of online tastemakers as avid fans and supporters, Lola Rae is being hotly tipped for great success in 2013 and with the release of her “Watch My Ting Go” visuals, you get to see exactly why her name is ringing bells among several African music industry circles…

The enthralling visuals for “Watch My Ting Go” are a vibrant celebration of African music, dance and fashion, which also features cameos from the Kukere master himself, Iyanya, fellow Triple MG recording artist, Emma Nyra and popular UK-based comedian Don’t Jealous Me aka Tolu Ogunmefun as well as a sassy dance routine from the C.E.O. dancers.

An exceptional dance floor filler from the 21-year old, “Watch My Ting Go” highlights Lola Rae’s versatility and the fact that she can shine on an Afro-Pop/Dance track as well as she does on an R&B/Soul record, Lola Rae rides this P2J-produced Afrobeats backdrop to perfection, with her lush flow, vocal performance and catchy wordplay.

Sure to be a massive hit for 2013, watch the exciting new visuals for “Watch My Ting Go”

-Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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