Specifically, I was reading a story about him on BellaNaija.com and the following caught my attention: “(a) lot of people say piracy is our biggest problem but it is not.” It is a statement he allegedly made to This Day Style in a recent interview. I’ve held the same belief and also voiced it out numerous times. I’ve also written here on AML sharing the same views and it is good to see that there are artists, successful ones at that, that get it.
I have also said Lynxxx is one artist-entrepreneur that I admire in the industry. He has a great style sense and equally important, he is very much about the business of entertainment and fashion. You have to love an artist/creative that understands it is about the business of focusing on your business of music, fashion, film or what have you.
Check out excerpts of his interview by way of the BellaNaija.com.
On how the music industry can be improved: First of all, structure. There is so much potential in creating a structure that would work for our industry. A lot of people say piracy is our biggest problem but it is not. For instance, an artist may drop an album today and it won’t be on iTunes for the next three months. He’s not focusing on the other possibilities of getting his music out there and making a profit. The artist is focusing on what he complains about and that’s piracy and his paying distributors in Alaba to get the album on the streets. He’s not bothered about the consumer who can download his songs in bed, without moving an inch and the direct profits he can make from these sales. He should be! My first album that came out in 2010 is online and I get a cheque at every end of the month for downloads. Also, every time my song is streamed on Spotify as well, I get paid for it. So these are the avenues that artists either don’t understand or are not exploring deeply yet. I spend a lot of time studying on how we can get better value for our talents in this country and there are so many ways out there and people just don’t know about it yet unfortunately.
BellaNaija.com has more excerpts from the interview.