Business

“A Lot of People Say Piracy is Our Biggest Problem But it is Not” ~LYNXXX

Lynxxx Promo PicHappy New Month of March AML People! This week is going to be a great week when it begins with solid content and statement from Lynxxx on the business of music.

Specifically, I was reading a story about him on BellaNaija.com and the following caught my attention: “(a) lot of people say piracy is our biggest problem but it is not.”  It is a statement he allegedly made to This Day Style in a recent interview. I’ve held the same belief and also voiced it out numerous times. I’ve also written here on AML sharing the same views and it is good to see that there are artists, successful ones at that, that get it.

I have also said Lynxxx is one artist-entrepreneur  that I admire in the industry. He has a great style sense and equally important, he is very much about the business of entertainment and fashion. You have to love an artist/creative that understands it is about the business of focusing on your business of music, fashion, film or what have you.

Check out excerpts of his interview by way of the BellaNaija.com.

On how the music industry can be improved: First of all, structure. There is so much potential in creating a structure that would work for our industry. A lot of people say piracy is our biggest problem but it is not. For instance, an artist may drop an album today and it won’t be on iTunes for the next three months. He’s not focusing on the other possibilities of getting his music out there and making a profit. The artist is focusing on what he complains about and that’s piracy and his paying distributors in Alaba to get the album on the streets. He’s not bothered about the consumer who can download his songs in bed, without moving an inch and the direct profits he can make from these sales. He should be! My first album that came out in 2010 is online and I get a cheque at every end of the month for downloads. Also, every time my song is streamed on Spotify as well, I get paid for it. So these are the avenues that artists either don’t understand or are not exploring deeply yet. I spend a lot of time studying on how we can get better value for our talents in this country and there are so many ways out there and people just don’t know about it yet unfortunately.

BellaNaija.com has more excerpts from  the interview.

Cheers,
Uduak

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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4 Comments

  1. Winston Balagare says:

    The biggest question I have after reading this is, "Why, in Jesus' name, is anybody listening to what Lynxxx has to say about the music business?" No disrespect to you, my dear Uduak. You're intelligent, and beautiful, and I respect your opinion.

    But looking at the current landscape of the Naija music scene, Lynxxx is about as relevant as JJC right now. He squandered the opportunity he had with the "Fine Lady" song. Everything he released, after that, fell flat. He didn't use his industry connections/ friendships to stay hot, and now his career is cold as ice. And while I'm on the subject, let me warn Ajebutter22 that if he continues his current trajectory, I'll be talking about him here next.

    But back to Lynxxx . . . he who wasted his heat. The "Fine Lady" song was hot; the video was nicely done. But when it came time to follow it up, what did we see him more concerned about? Showing off that that struggle beard on social media, talking about "beard gang". We also saw him posted up at weddings, parties, and in front of the mirror.

    Now he's doing interviews, claiming to be getting checks, huh? You're getting Spotify money, Lynxxx? Pharrell Williams reportedly had his song "Happy" streamed 43 million times on Pandora, and only made $2,700. You expect us to believe that YOU are eating off of streaming revenue? Stop lying, my friend.

    You said your album is on iTunes–in what country? I can't find it in America, Lynxxx. I see many people on iTunes selling "Fine Lady" as part of compilation albums, but none of them are named Lynxxx. These people are eating your food, and you're lying to BN about royalty checks. Oya, stop it!

    There are a select few on the Naija music scene who are BONAFIDE stars at what they do and are making real money: MAVINS, Yemi Alade, Olamide, Wizkid, Davido, and D'banj. HA! I'm just kidding about that last one; Dapo is not making any money.

    All I'm saying is that Lynxxx should not be the one to give advice about success in the music business, until he starts succeeding. One hit song and a rich daddy doesn't make you an expert. Stop giving out misinformation and leading these impressionable minds down the wrong path. Maybe when we hear "Fine Lady Remix", and see some more growth on that beard, we will listen to what you have to say.

    P.S.– This is only friendly criticism. i want to see you do your best!

    1. Assuming all you say is true, what has Lynxxx's "success" or lack thereof got to do with addressing the issue he raised of whether piracy is a problem in Nigeria's music industry? I fail to see it.

      -Uduak

      1. Winston Balagare says:

        All I'm saying is that Lynxxx is not qualified to discuss being successful at selling and marketing music, because he has not shown that he can do it well himself. He's talking about dropping albums, but the majority of popular acts right now are big off of randomly dropped singles. They make a few hot records and tour off of that. Lynxxx hasn't yet figured out how to get a string of hot singles out, let alone an entire album. They way Lynxxx is thinking is the old way of doing things, and that's why his career is where it is currently. Why are Don Jazzy's newest Mavins bigger names than Lynxxx, who has been doing it so much longer than they have? They drop hot singles and aren't worried about crafting and pushing an album. Times have changed. Today's consumer wants what's hot right now, not when you have taken your time to piece together what you think is a masterpiece collection of music. For example, look at Yemi Alade's "Johnny" and "Tangerine"; two hot singles that had immediately had Africa's ears open. They hyped the album and made us think it would blow us away, and it ended up being a total dud. But those two singles are still getting crazy love when they come on in social gatherings. Can we say the same for Lynxxx?

  2. Dr. Acholonu says:

    Speaking of Lynxxx, can we discuss this recent spread he did in ThisDay Style?

    Am I alone in my belief that the images of pale-faced Eku Edewor being waited on by darker-skinned Africans is troubling? The publication may claim ignorance and innocence, but I'd highly doubt that this isn't by design.

    We wonder why our women bleach and wear light-colored foundation, and use app photo filters to appear lighter on Instagram. This is the exact reason; because they've been conditioned to hate themselves when platforms such as ThisDay Style extol women like Eku Edewor.

    Lynxxx is a musician–why wasn't he paired with another musician, like the uber-talented and popular Yemi Alade? Why don't we see him next to other beautiful OAPs like Tosyn Bucknor or Kemi Smallz? Why is it that when they want to depict a "queen" they always go to traditional European and Western standard of beauty?

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