Music Business

Lynxxx Utunu Change Your Parade, Is it by Force to Rap?

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It is not everyday I tell an artist to quit rapping. In fact, I have never done that. I, a whole me (Naija accent intended), defended Jim Iyke when he took the leap into rapping. So, you can imagine how painful it is for me to have to say this. But, today, I am breaking this rule. Lynxxx Utunu, is it by force to rap? You really need to quit rapping. Homie are you fo’ real? All kinds of artists, rap artists included, have made appearances on Factory 78, and there has been no wahala i.e. they handled  it. But Lynxxx shows up and noooooooooooo he has to spoil the whole thing for me with his utunuless rap intro, for lack of a better word. Kai! The thing dey pain me o.

Worse, he adds insult upon injury when he has the audacity in the interview to say “he likes to use the most outrageous things in his music and people like real stuff.Hold up. Mr. Utunu, what part of “niggaz” that you dropped gazillion times in your introduction is real or close to being outrageous???!

What part of any of your intro is actually “real?” You traveling in your “gidi city residence” hood? Which hood? You get styled by your stylist . . . Okay and??? “Oh you got a PC?” Okay.The point? Bad delivery, so weak on the rhymes, flow like so stone age, transitions? For where? Punchlines, non-existent save for say two. The Chinese take out reference being one of them but it really ends there. When I am just trying to deal with the whole thing he throws at us, dude wouldn’t quit. He has even more guts. He pushes it. He says, “I’m a savage on this beat.” Pause. Side eye. Somebody please get him off the mic. Please, really.

Mr. Utunu you no try, at all, at all. This is by far one of the most disappointing performances to date that I have seen on Factory 78, and you all know I love my Factory 78 performances and interviews.

It is irritating when Naija artists spend more time tryna be hood wid it acting like theyfrom Compton, East Oakland aka I’m totally one of the Norteños, Sureños aka gangsters” when they are not. Even area boys do not form like this. They just handle the business, albeit vigilante style. Absolutely ridiculous freestyleintro.

Even worse, I can’t believe Mr. Utunu states people indeed tell him he does not know how to rap but that they need to sit and listen to the whole album to hear his diverse rap songs. Really? Artists, we are in a recession. In case you forgot, people work hard for their money. What kind of sense does it make to hear a below par hip-hop song or freestyle and, despite that, you go and purchase the entire i.e. whole album? Who does that?!

It is the responsibility of an artist to sell i.e. market him/herself and give a reason why anyone should purchase their singles much less an entire album, especially in a digital age. Do I sense complacency on your part Mr. Utunu?

Lexxx is good with making hit ‘Utunus’ and ‘Change your Parade’ songs. It works. If it ain’t broke, don’t fix it.  But this rap thing, it  is really not by force. Leave it to true rappers in the game that get it and respect the art form i.e. they don’t think it is one of their many business ventures and they spit hard especially where they make media appearances etc. Examples to reference include Blitz the Ambassador, M.anifest, Sway, HHP, Sarkodie, Blaise, Eva, Ikon, Fr3style, Modenine and X.O Senavoe. I seriously vex.

NOTE: DJ Lanre please in future remember to bleep the profanities. Not all of us and the audience we disseminate your videos to like to be hit with the profanities.

UPDATE: Read what I have to say about Lynxxx and other Nigerian rappers use of the N-Word in their music.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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