Music Business

Macklemore Becomes First Unsigned Artist to Reach #1 in the US Since 1994

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Macklemore Thrift ShopIt is absolutely possible to make the im-possible, possible.

“The music industry appears to be undergoing a metamorphosis. High street retailers like HMV are going under as music sales move from physical to digital, online streaming sites such as Spotify and Rdio are getting an increasingly large market share as convenience eclipses tradition.

Artists no longer require the traditional means of music distribution in order to monetise their work, as labels are being subverted by the Internet. In addition to that, advancing technology and computer programs mean that you no longer have to spend thousands to record an album – you can do it from your bedroom instead.

The latest sign of the times came this week from the United States, as Macklemore became the first artist since Lisa Loeb in 1994 to top the US charts despite being an unsigned artist. The song, ‘Thrift Shop’, has shifted more than 1 million units online since its release, proving that there are alternatives to having a major label spending big bucks to promote you. He has already released one mixtape, three EPs and two albums without any support from a major label. . .” Entertainment.ie

-Uduak

Warning: Expletives used, click at your own discretion

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email (uduak@ebitulawgrp.com). For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email (africamusiclaw@gmail.com). Thank you for visiting Africa Music Law™.

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