Film Business, Music Business

Toke Makinwa’s ‘On Becoming’: Maje Ayida grants interview but seems confused on whether Toke’s book hurt his brand


Maje Ayida seems to be confused on what he wants when it comes to his ex-wife Toke Makinwa’s newly released book ‘On Becoming.’ As a recap, he has sued his ex-wife for allegedly making libelous statements against him in the book. Of significance among the libelous statements is that she claims he gave her and his mistress a sexually transmitted disease. In addition, he has an issue with her omission of the fact that they were legally separated six months into their marriage. He claims the libelous statements in her book has detrimentally affected his brand, hence seeking monetary damages and a court ruling to stop the further publishing of the book, and make Makinwa remove existing copies.

Since the filing of the lawsuit, Ayida has granted interviews to Nigerian newspapers that appear to contradict his claim for a damage to his reputation. The latest is one granted to Punch Newspaper. I am not sure why he granted the interview at this time, but he did. Punch ran with a headline, that to me, is favorable to him i.e. “Toke’s book hurt my brand.” Yet, after the publishing of the headline and story, Ayida gets upset, takes to Twitter and says the headline is misleading?

Excerpt from the interview:

Is it true you’re taking Toke Makinwa to court over her book, On Becoming which contains some derogatory material about you?

I’m not at liberty to discuss that. Since the case is already in court, it would be illegal for me to do so.

Has the book affected your brand?

People tend to form a perception of you from what they read or hear about you. Having those kinds of things written about me and circulating in the public domain has definitely hurt my brand, though it’s hard to quantify the kind of impact it has had. However, I concentrate my energy on doing good work and letting it speak for me.

So, Maje Ayida, did Makinwa’s book hurt your brand or not? Because if your argument is that the Punch News Paper’s headline is misleading, then it seems to me that is a clear showing that there is NO damage to your brand reputation in the first place. Indeed, I expect Makinwa’s attorneys to use that tweet as an exhibit to refute any claims of damage to his reputation.

He also says Punch Newspaper asked him for a “work interview.” The interview he granted the Punch Newspaper really talked about his work, and in my view, humanized him beyond the cheating, sleazy, narcissistic character in Makinwa’s book she portrayed him to be.

I’ve said this before. Ayida really comes off as a very confused man from his actions independent of Makinwa, and he continues to. He needs to figure out what he wants and I am not sure what the purpose of granting interviews at this time is, except that it bolsters Makinwa’s argument, in my view, that there is no damage to his reputation. I mean he still has the same business opportunities, still sits on the same boards, is granting interviews talking about his wellness brand, which further amplifies his brand and brings business opportunities, and when a newspaper claims her book hurt his brand, he calls it “misleading.” Where is the damage to brand and personal reputation?

Folks, remember that when you have a legal claim, it is not enough to claim that someone wronged you. You have to show the detrimental impact (usually monetary loss) it has had on you. When you claim you have been wronged, a media newspaper runs with the headline, and you call the headline misleading, then you seem confused.

Read his full  interview with Punch Newspaper.

Let’s see how all of these shakes out.

-Ms. Uduak

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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