It is quite interesting to observe how the pendulum has swung to a place where there is a brain “gain” if you will on the continent, and the diaspora feels deserted. What I am loving about this period, however, is that it looks like things are coming full circle, again. For the past ten years, I have watched my colleagues, of African heritage, close friends and acquaintances pack their bags, leave their families and move to Africa. Some had never even lived on the continent, prior to their move, but have been willing to charge ahead and explore a new terrain.
Nevertheless, it seems like we are at a climax with this exodus from the diaspora. I think one reason for that is that those who left the diaspora are aging. They are at places in their lives were the family they left behind are becoming all too important for them to be exclusively concerned, only, about pursuing the money on the continent.
In addition, one thing has been clear, Africans on the continent still see the diaspora as a very relevant market and seem to be willing to do whatever it takes to break through the Western glass ceiling, for lack of a better word.
In Africa’s entertainment industries alone, practically majority of the talents, established and emerging, in fashion, film and music that interact with the media or the public; still express feelings of inadequacy because they have not had the opportunities to compete with the best of talents here in the diaspora.
This, to me, puts Africans in the diaspora, who have stayed on to cultivate relationships with their White/Black/Asian etc. counterparts, at a very unique and advantageous position. As we know, history repeats itself, and soon, I do see many of those who have left the diaspora, including American expatriates of African heritage, returning. The African diaspora will become even more relevant to Africa’s fashion and entertainment industries and those who stay, I believe, will be able to wield even more power and relevance.
I think a big part of building and harnessing that power will be closely tied to the use of social media in this 21st century.
So, again, I am honored to be invited by Mayven PR to participate on this interesting panel about Africa, Social Media and similarly situated African entrepreneurs in the diaspora like myself.
Be sure to RSVP for this wonderful event by Mayven PR!
MAYVEN PR PARTNERS WITH SOCIAL MEDIA WEEK NYC AND IBOM LLC TO HOST AFRICAN ENTREPRENEURS IN NEW YORK
February 4, 2013 – New York, NY – As part of the line up of events for this year’s social media week, Mayven PR in association with Social Media Week New York (SMWNYC), and IBOM LLC will be hosting a panel and networking session on social media for African entrepreneurs in New York City.
Currently in its fifth year, Social Media Week is a weeklong worldwide event that explores the social, cultural and economic impact of social media in our ever changing and evolving world. Other cities participating in this leg of the event include Paris, Miami, Tokyo, Hamburg, Singapore, Milan, Copenhagen, Washington D.C, and Lagos. This is the first time, that an African city will be a part of this innovative, global platform and community that has come to be recognized for collaboration, learning and sharing of ideas and information.
With Lagos pioneering Social Media Week on the African continent, Mayven PR has taken on the ingenuity to organize a panel and networking session titled ‘Social Media for the African Entrepreneur’ as part of its Celebrating Africa’s Finest Entrepreneurs Event Series. This event is an opportunity for African entrepreneurs (Afropreneurs), and professionals alike to converse, share, and learn ways to better engage and maximize the potential that exists within the world of social media.
Speaking on the panel is Uduak Oduok Esq. Fashion/Entertainment lawyer, and CEO of Ladybrille, Zandile Blay, Style & Culture Columnist at Huffington Post, and finally Janel Martinez, a columnist at Black Enterprise. All three panelists are well known and respected professionals and industry experts from the world of fashion, law and entertainment who have used social media in building their brands, sharing valuable content, and engaging their following; and continue to do so using multiple social media platforms.
The event kicks off at 5PM prompt at the conference room of StayBridge Suites located at 340 W 40th street, one block from The Port Authority station. Networking mixer with cocktails, hors d’oeuvres and good music follows right after. Admission is free, but attendees must RSVP by registering via the event page on the Social Media Week NYC site http://socialmediaweek.org/newyork/schedule/. The session will also be hosted live via Google Hangout allowing everyone and anyone to join in.
Mayven PR is proud to be working with Social Media Week NYC and IBOM LLC to bring this great event to the African entrepreneurs and professionals of New York City.
For more information or RSVP details, please contact/visit: http://www.mayvenpr.com
- AML 149: Intellectual Property, Race and Unjust Music Contracts with Prof. Kevin J. Greene
- AML 148: The Business of Music in Ethiopia with Negus Alemu & Leyla Konjo
- AML 147: Meet Temi Adeniji, MD Warner Music South Africa & SVP, Strategy, Sub-Saharan Africa
- AML 146: Women in “Afrobeats” Music – Eva Alordiah, Weird MC, Joy Tongo
- AML 145: Burna Boy, Wizkid Grammy Wins & What it Means for Africa’s Music Industry