I have said a couple of times that Storm Records needed to do something about bringing the buzz back in our ear buds. They needed to BRING IT,COME STRONG IN 2012. Okay they have Yungsix . . . but . . . , YQ . . . I thought Storm would really do something with YQ and I am yet to really see YQ on the level I thought Storm would bring it. At the beginning of the week, I said Storm would need to add to its roster a new female artist, given this year is proving to be for the ladies to really make a strong come back.
Well, it looks like they heard. They released a video for one of their newer acts Ms. Jaie. Ms. Jaie , if I recall, was introduced late last year but many were sleeping on her, including myself because the timing and presentation just did not grab attention. I do, however, believe we have had her featured on Ladybrille via 166 Family/Dolla Billz. . .
In any event, Jaie is now signed to Storm and they are putting the necessary marketing and promotions to get her recognized.
I like her latest video Kilon Poppin’ because it stands out in Nigeria’s music market. I think as the market gets even more competitive, she is definitely going to need to step it up on the lyrical content. Otherwise, to me, she has the whole complete package. Her video Kilon Poppin’ has great styling by Liam Agency. That Fuschia jacket is to die for. The color is amazingly vibrant. I LOVE. Watch closely. Notice the design details with the blue sleeves creating a nice color blocking/contrast there. I also like the pairing with the white top and black jeans. Her hair is perfect, makeup perfect and everything is great.
I also like that while she is a full figured woman, the stylists were able to see what works for her body shape and she looked elegant and classy, not trashy. The black sequin dress, HOTNESS. I want! Who styled the girl with the short cropped blonde hair in black dress and super long earrings? I love everything about that styling. EXCELLENT job.
The story is credible from start to finish which is where Bobby Boulders who is responsible for the video comes in.
Bobby Boulders, what’s good? I see you. It’s been a long time. I was beginning to wonder if Nigeria only had Clarence Peters for a music video director, sheesh! It appears 90% of the videos shot in Nigeria is all done by Peters and his team. It is good to see diversity. Boulders has gotten so much better. The camera shots, the angles, the clean crisp images, the lighting, the details, the location . . . on point.
Ms. Jaie, I would have loved to see you really bring it. I don’t know if the heels were too high or what. When you get on the Kilon’ Poppin’ beat, you really needed to make that question come alive and BRING IT! Especially on the Kilon’ poppin’ hook, the first four counts, you sort of were there, not very strong. Your clothes brought it through strong styling. Your vocals and delivery did too but your body movement was too stiff and not as comfortable. I have seen full figured girls move, so MOVE and own that stage/performance.
Obi Asika, I like the new direction. Storm is a classic brand and everything about it should remind us without having to say it, per se.
Overall, I totally dig and I am loving the visual image. Boulders showed exactly what an MV should do.
Definitely AML Approved.
Watch the video y’all.
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