The stakes in Africa’s entertainment industry continues to rise as MultiChoice Africa just kicked off the biggest content showcase on the continent in an extravagant party in Mauritius. It appears that even with the grand kick off and the seemingly amazing perks for Nollywood celebrities and bloggers, there are some that are unhappy with MultiChoice Africa. Some make it known in the links below.
Here is all you need to know about the MultiChoice and its Moves in Africa’s Content Space:
1. Click here for a South African blogger’s perspective, including criticism, of the event.
(Excerpts: “MultiChoice is having a 5 day DStv Content Showcase in Mauritius, starting today after an official opening event on Tuesday evening.
Sadly and very disappointingly so, MultiChoice couldn’t be bothered in the slightest to even beforehand just tell me, or other (South African) TV critics and longtime journalists covering television, that it would be happening.”
“Several African countries called out MultiChoice and M-Net at the panel session for the way in which Nigerian TV content is “overshadowing” other African region’s content. Wangi Mba-Uzoukwu from M-Net said there’s more more Nigerian content on DStv because Nigeria produces more content.
On why there’s more Nigerian stars at the MultiChoice Content Showcase than people from other countries, M-Net says the personalities from other African countries were too busy for MultiChoice and had conflicting schedules and therefore couldn’t make it to Mauritius.”)
2. Click here for an in-depth interview with MultiChoice Africa executives.
3. Check out the post press statement from MultiChoice about the event:
“It was a magical night filled with #OnlyTheBest of African entertainment when MultiChoice Africa kicked off its second #OnlyTheBest Content Showcase Extravaganza in spectacular style at the Outrigger Resort.
The star-studded guest list read like the who’s who of Africa’s entertainment and media.
The guests walked down the African media Walk of Fame onto a red-carpet that opened up to a sensational night of dazzling entertainment. The event, dubbed ‘Night of a Thousand Stars’ saw all the glitz and glamour of Hollywood, Bollywood and Nollywood come to life on the island paradise, as guests that include Genevieve Nnaji, Rita Dominic, Desmond Elliot and Ramsey Nuoah were given the full movie-star treatment. Flavour, Stonebwoy and The Mavins kept the guests on their feet with their popular hits while the night’s MCs IK and Eku kept the glamorous proceedings running smoothly.
Guest also experienced host IK who also brought his popular show, High Lites with IK, to the stage in Mauritius with a delightful interview with Nigerian crooner Banky W alongside music by DJ Sose.
MultiChoice Africa’s CEO Tim Jacobs also took to the stage to welcome guests with a promise that the video entertainment service provider will do all it can to make only the best content available to its subscribers on any platform, on any device and at any time.
“We believe television is an extremely powerful tool that can educate, entertain and inform. The evolution of this medium has become fast and furious and as a business we are constantly evolving to stay ahead,” said Jacobs at a glittering ‘Night of a Thousand Stars’ event.
“MultiChoice’s business is built around three key pillars: people; content – in the form of great entertainment, news and sport – and the latest cutting-edge technology. Our mission is to ensure that our subscribers do not miss out on any of the stories, events or moments that are shaping our future.”
Jacobs lauded the success of MultiChoice’s GOtv DTT (Digital Terrestrial Television) offering, which currently operates in 8 countries, bringing low-cost digital television to homes and supporting governments in freeing up vital broadcast spectrum by switching from analogue to digital signal.
He also acknowledged the challenges which the business faces. “Our growth over the last 20 years has been a result of massive investments we have made in people, content and technology – but as with any business, not all of these investments or changes have hit the spot…. so we have from time to time re-evaluated our position and made changes to our strategies. At the end of the day however it is really our subscribers we have to thank for staying with us, trusting us to deliver the best television experience and customer service to make their experience world class,” said Jacobs.
M-Net Regional Director West Africa, Wangi Mba-Uzoukwu, reminded guests that M-Net has a near 30-year history on the continent, where it started with a daily 12-hour broadcast on a single channel. Now, having changed the way television is viewed across the continent, the broadcaster leads the way in producing, acquiring and showcasing the best entertainment content in Africa.
“Our first broadcast in 1986 led to other firsts like the launch of SuperSport and the Mzansi Magic, Zambezi Magic, Jango Magic and Africa Magic channels; and with the creation of exciting, genre-defining and iconic content like Carte Blanche and Tinsel, M-Net continues to shape cultures, build bridges and empower talent across Africa even as we remain synonymous with all things entertainment on the continent,” said Mba-Uzoukwu.
She echoed Jacobs’ sentiments about the need for constant evolution, to stay ahead of the video entertainment service provision field.
“We are launching and redefining channels and we continue to expand our content offerings to viewers across the continent. Our ongoing and significant investments in local productions have positioned Africa on the entertainment global arena and with new technology we continue to reach even more people, ensuring that no one ever misses the M-Net Magic. Our investment drive remains geared not only towards the industries in which we play, but also in the people who power them,” said Mba-Uzoukwu.
The MultiChoice Africa Content Showcase is a dynamic 5-day content extravaganza, which sees a host of DStv’s and GOtv’s biggest channels, including Sony, SuperSport, Zee World, A+E, Disney, MTV Base, BET, Comedy Central, BBC and M-Net previewing their latest and greatest content, soon to be seen across the video entertainment services provider’s platforms. To keep track of happenings at the MultiChoice Africa Content Showcase, follow @multichoice_africa on Instagram, @mcashowcase on Twitter, or via #OnlyTheBest.”
Press courtesy photos