Music Business: 10 Incorrect Assumptions Held by Aspiring African Artists by This is Africa

This article from This is Africa is one every AML artists should read. I will also add that the ability to take criticism is important. Don’t waste the time of industry professionals if you are so emotionally tightfisted about your music that you can’t handle feedback; (whether solicited or unsolicited) that does not align with your views.

You have the right to reject the feedback but you don’t have the right to have people stroke your ego or make you feel good about your music when you just ain’t cutting it.

Let’s make it happen people. Have a healthy and productive day. Catch you all later.


“I want to be famous
You’re not an artist!  A true artist makes art because they want to be creative. The art must come before anything else. Fame is an added bonus.

I want to make money and drive a nice car
Find another industry to go into.  The music business is a very hard industry to make money out of.  Don’t be misled by the American Hip Hop videos that show all the bling. There are hundreds of thousands of artists in the US who never get anywhere. You need to be prepared to struggle and ride a bicycle for a while.

I’ve made it when I get a record deal
When you get a record deal the real work starts. Too many people get signed and get dropped because they expect the label to do everything for them once they ink the deal. Signing to a label should be seen as a partnership and you need to take responsibility for your carer as much as the label should.

I need a record deal
Not any more.  The industry has changed.  There are advantages to a record deal, the main ones being finance and marketing, but there are now a lot of DIY tools available to get your music out there. Don’t chase a record deal. Focus on building a fan base and the deals will come.

I’m an amazing rapper – but can you write a song?
Being a good MC doesn’t guarantee anything. The best rappers in the world got to where they are because they can write a good song.  Without good songs you’ll never make it. Focus on song-writing and try your tracks out live to assess the response. And a good song is not all about your lyrical dexterity, its about the hook and the melodies that you’re fans can sing along to. . .”

This is Africa has the full story.

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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