Music Business

Music Business: 10 Incorrect Assumptions Held by Aspiring African Artists by This is Africa


This article from This is Africa is one every AML artists should read. I will also add that the ability to take criticism is important. Don’t waste the time of industry professionals if you are so emotionally tightfisted about your music that you can’t handle feedback; (whether solicited or unsolicited) that does not align with your views.

You have the right to reject the feedback but you don’t have the right to have people stroke your ego or make you feel good about your music when you just ain’t cutting it.

Let’s make it happen people. Have a healthy and productive day. Catch you all later.


“I want to be famous
You’re not an artist!  A true artist makes art because they want to be creative. The art must come before anything else. Fame is an added bonus.

I want to make money and drive a nice car
Find another industry to go into.  The music business is a very hard industry to make money out of.  Don’t be misled by the American Hip Hop videos that show all the bling. There are hundreds of thousands of artists in the US who never get anywhere. You need to be prepared to struggle and ride a bicycle for a while.

I’ve made it when I get a record deal
When you get a record deal the real work starts. Too many people get signed and get dropped because they expect the label to do everything for them once they ink the deal. Signing to a label should be seen as a partnership and you need to take responsibility for your carer as much as the label should.

I need a record deal
Not any more.  The industry has changed.  There are advantages to a record deal, the main ones being finance and marketing, but there are now a lot of DIY tools available to get your music out there. Don’t chase a record deal. Focus on building a fan base and the deals will come.

I’m an amazing rapper – but can you write a song?
Being a good MC doesn’t guarantee anything. The best rappers in the world got to where they are because they can write a good song.  Without good songs you’ll never make it. Focus on song-writing and try your tracks out live to assess the response. And a good song is not all about your lyrical dexterity, its about the hook and the melodies that you’re fans can sing along to. . .”

This is Africa has the full story.

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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