Industry News, Music Business

Music Business: Faze Signs Management Deal with Efe Omorogbe’s NOW Muzik #Artist-Manager Contract


Faze has been one of my favorite R&B singers (if his songs can be classified exclusively in that genre), from Nigeria, for a while now. Nevertheless, I have watched him fall down, get up, stumble, get up and sort of try to find his way. I have also seen him sign deals over the years that have quietly disappeared with no real return on investment. This time, I hope this deal with NOW Muzik, as explained in the news below, finally sees him on solid ground. With the many trials of the past, the presumption is that he has learned from his mistakes and can use his experience to really have the kind of lucrative/successful career he desires.

AML artists, I have discussed artists-management agreements before. An excerpt of my discussion with a link to the archived article also follows below.


Former member of defunt group Plantashun Boiz, Chibuzor Oji better known as Faze has signed with Now Muzik. The label’s C.E.O. Efe Omorogbe revealed this in a phone interview where told us about the deal with the ‘Kolomental’ crooner.

“Faze has been working with us for a month now. The deal was signed late last month. It is a three year contract, and Faze as an artiste is signed under his own label, just like 2Face runs Hypertek. . . ” ~ Hiphopworldmagazine.

How to Negotiate an Artist-Manager Contracts (Artist)

“In this article, I conclude the two part series on “How to Negotiate an Artist-Manager Contract.” This time, the focus is on the artist negotiating the Artist-Manager (music manager) contract. Artists, beyond making sure your manager has experience, solid negotiation skills (critical), a strong network, is relevant in the industry and can deliver, here are a few things to note when negotiating any kind of Artist-Manager contract:

Be careful who you get in bed with:” See my Artist-Manager (The Manager)  article for an analysis on this point. The Artist-Manager relationship is a very intimate one, almost like a marriage. Make sure your values and personalities align and are compatible.

Know Yourself & Have a Vision for your Career: Artist, before you sign an Artist-Manager contract, make sure you truly know yourself as a personal brand and as a business. What is your vision for yourself as an artist? What are your values? How much are you willingly to compromise to be successful? Communicate your vision and personal brand/values to your manager and be clear on how he intends to create added value to you as a brand and how he will communicate this added value to the world.

Understand your Music Manager’s role: Your music manager helps guide your music career. His job includes advising on your career moves, helping with bookings and promotions, negotiating business deals and recording contracts among many duties. Many times, however, with emerging artists, music managers end up taking on multiple roles. Your music manager may become your business manager (handling your music business and its finances), tour manager (organizing your music tours), your personal manager (shopping, dry cleaning, ironing, cooking, scheduling your appointments) etc. Be clear on what role he is playing. . .” Read full story on AML here.

FAZE – Kpokpodikpo

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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