Have you ever been in a relationship where you give all of what you got, at least at the time, to make it work and it simply doesn’t? Imagine giving of yourself in a relationship for over seven years to someone and then it ends? Wouldn’t it feel like you just ended a marriage i.e. got divorced? Like something died inside of you? Even if you are the one calling it quits, how would such a divorce make you feel?
“Divorce is like death,” is what one divorcee told me a long time ago when I inquired about the pain she was going through after her marriage fell apart. Since then, I have heard many divorcees tell me the same thing over time. But, AML people, you and I need not wait to be married and then divorced to know how painful it is when a relationship ends, that is if you were truly in it for keeps. If you have given years of all of yourself to someone in a relationship, it really hurts when it ends and no amount of pretending can erase that pain. In due time, the pain eventually eases and the emotional wounds heal.
The scenario I just discussed is often applied to boyfriend/girlfriend, husband/wife or friendship relationships. But, it is no different in music business relationships. If, for example, you think D’Banj and Don Jazzy are not going through deep emotional pain from their breakup after almost a decade of an intimate music business partnership, then I really don’t know what to say to you.
Suffice it to say AML might not be the right fit for you at this time. . . Indeed, When a breakup occurs, there are many emotional phases we go through, if you truly loved. There is the part where you refuse to accept that it is what it is, even if you authored the breakup. Then, there is the shock that it is all over, the depression and the need to rationalize it all. Then of course there is the attempt at revisiting and trying to re-negotiate the issues and the terms; and then you hit the stage where you finally see your ex for who he/she really is i.e. all of his/her shortcomings and you finally accept, completely let go as you begin looking towards the future.
Particularly in the shock and depression phase(s), there is a tendency to want to act out. If you are unwilling to stop, learn and grow from that experience, then it really is a let all hell break loose and go crazy time in your life. But, as you all know or should know, the hardest times in our lives is not necessarily a license to loose control or loose ourselves; you might never be able to get back on track.
All of the above brings me back to the latest video from Mo’Cheddah. I knew I would hear about Mo’Cheddah very soon because the whole of last week, I kept thinking about her and wondering what happened to her. What was she doing post graduation from college and the breakup from Knighthouse? Well, here we are. Ms. Mo’Cheddah just released a video to her new single and boy oh boy did she completely loose it?
To put it more bluntly, what was she smoking? I know there will be many who will say Mo’Cheddah’s video is the hottest thing since slice bread. Mo’Cheddah, if you are reading this, do NOT believe the hype. It is simply not true. Those who want the best for you will tell you , you seriously need to get it together.
Ms. Mo’Cheddah, I know you are starting all over again and it is shaky ground as you establish your new music label Cheddah Music, manage yourself as an artist and restructure your life, even if you do not admit it. But “slap, slap, slap,” to borrow the words of a cool lady I know, get a hold of yourself Miss!
First, who is your primary audience? Who is the video targeted at?
Second, who edited your music video, did they make a mistake, use the wrong footage? It’s like you are the uninvited guest that is super imposed into the parties of strangers. You are so out of place it hurts to watch. It is great you can get all kinds of white people at your party . . . okay . . . what next? Who are these people? How did they break into your house or is it the other way around?
Third, there is a saying that the emptiest of vessels makes the loudest noise. This video is a walking advertisement for that adage. If there is one thing the Mo’Cheddah brand is NOT, it is shallow. ‘Louder’captures how shallow the lyrics and video is. Ms. Mo’Cheddah, in prior times, even when you sing about having a good time, it has soul, it is unique and YOU stand out. Here, you are completely lost.
“We here and we there, making money all day, popping bottles and bottles and yeah we rock everyday.”
As in are you for real? You just graduated from college, broke up with your label of over 7years, made the announcement on Valentine’s day and they kept ALL of your intellectual property rights. How exactly in less than three months do you go from that to making money all day and popping bottles? Sounds delusional doesn’t it? Beyond the silliness of the lyrics for a maturing woman who had more depth with her prior music, you lack credibility in what you sing and that, in my book, is unacceptable. The teaser to the next song sounds way better and should have been the video you released, first.
AML artists, you don’t have to loose yourselves just because of a record label breakup. If anything, it is an opportunity to take on the immense challenge of looking deep within to understand what just happened, re-center and refocus and make better music business decisions in the future. It is called “growth” and it necessarily must, should and will happen. Better now than when you are too much of an agbaya (much older) to be learning the basics that you already should know as you age in your careers.
Mo’Cheddah, your career will not go down the drain. I insist. You are talented, intelligent, beautiful and a star. Get it together as in “slap, slap, slap.” This is way below par. You can and will do better. I insist.
BRING THE MORE ENHANCED VERSION OF THIS WOMAN BACK
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