Asika covers the history of Nigeria’s contemporary music industry, the size of the industry and its key players, self hate by Nigerians which has morphed into a love for self expressed through music, the challenges in terms of the legal framework and revenue sharing for artists, the digital revolution and Nigeria’s three biggest artists of scale. He says D’Banj is Nigeria’s single biggest artist, right now. He also discusses how Nigeria took “possession” of hip-hop. Finally, he reaches out to my neck of the woods by giving his opinion on prospects internationally.
Interesting perspective and history shared by Asika. I appreciate his articulateness and his command of the history of the industry.
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