Music Business

Music Business: Obi Asika Moves Past Olisa Adibua, Discusses the Growth of Nigeria’s Music Industry, Names its 3 Biggest Artists of Scale


Obi Asika moves past Storm 360 Olisa Adibua breakup, this past weekend, and hits us with music knowledge about Nigeria’s Music Industry.

Asika covers the history of Nigeria’s contemporary music industry, the size of the industry and its key players, self hate by Nigerians which has  morphed into a love for self expressed through music, the challenges in terms of the legal framework and revenue sharing for artists, the digital revolution and Nigeria’s three biggest artists of scale. He says D’Banj is Nigeria’s single biggest artist, right now. He also discusses how Nigeria took “possession” of hip-hop. Finally, he reaches out to my neck of the woods by giving his opinion on prospects internationally.

Interesting perspective and history shared by Asika. I appreciate his articulateness and his command of the history of the industry.


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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law blog and podcast show by Fashion and Entertainment Lawyer Ms. Uduak Oduok empowering the African artist and Africa's rapidly evolving entertainment industry through brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

Credited for several firsts in the fashion and entertainment industry, Ms. Uduak is also a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her law firm’s intellectual property law, media, business, fashion, and entertainment law practice areas. She has litigated a wide variety of cases in California courts and handled a variety of entertainment deals for clients in the USA, Africa, and Asia.

Her work and contributions to the creative industry have been recognized by numerous organizations including the National Bar Association, The American University School of Law and featured in prestigious legal publications in the USA including ABA Journal and The California Lawyer Magazine. She is also an Adjunct Professor at the prestigious Academy of Arts University in San Francisco.
For legal representation inquiries, please email ( For blog related inquiries i.e. advertising, licensing, or guest interview requests, please email ( Thank you for visiting Africa Music Law™.

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