Music Business

Music Business: Obi Asika Moves Past Olisa Adibua, Discusses the Growth of Nigeria’s Music Industry, Names its 3 Biggest Artists of Scale

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Obi Asika moves past Storm 360 Olisa Adibua breakup, this past weekend, and hits us with music knowledge about Nigeria’s Music Industry.

Asika covers the history of Nigeria’s contemporary music industry, the size of the industry and its key players, self hate by Nigerians which has  morphed into a love for self expressed through music, the challenges in terms of the legal framework and revenue sharing for artists, the digital revolution and Nigeria’s three biggest artists of scale. He says D’Banj is Nigeria’s single biggest artist, right now. He also discusses how Nigeria took “possession” of hip-hop. Finally, he reaches out to my neck of the woods by giving his opinion on prospects internationally.

Interesting perspective and history shared by Asika. I appreciate his articulateness and his command of the history of the industry.

-Uduak
@uduaklaw

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Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email (info@africamusiclaw.com). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

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