Business

Music Business: Taylor Swift in the Age of Notjustok.com

Grammys 2014 Taylor Swift in Gucci PremiereA nicely written article by Seyi Taylor of TechCabal.com worth reading. I wanted a bit more of in-depth analysis when it came to the mention of Notjustok.com and a possible inclusion of Spinlet and other services in a contrasting fashion. Nevertheless, solid piece. Check out excerpts below.

-Uduak
Photocredit: Getty Images

“By now, everyone has heard that Taylor Swift, pop star goddess, has pulled her entire back catalogue from Spotify. Her representatives state that her team did this because they didn’t want to embarrass their fans. In their words, “If this fan went and purchased the record, CD, iTunes, wherever, and then their friends go, ‘why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan.”

It’s an interesting decision that has launched hundreds of op-eds and “think pieces” on the state of the music industry and what this means for the streaming business. Spotify stated on their blog that Taylor Swift’s music had been played by 16 million people in the 30 days preceding her decision. The Financial Times pointed out that the music industry was “unsure how to make money”.

More and more users globally are choosing streaming as their primary source of music consumption. Even Africa isn’t left out. Deezer, the European streaming service I personally can’t get enough of, is launching across African countries utilizing tie-ups with telcos such as Orange and Tigo. But as streaming services expand, the music industry is finding that revenues from music continue to drop. Aloe Blacc, singer and songwriter who co-wrote the most streamed song on Spotify – Avicii’s “Wake Me Up” – says he made just $4,000 in streaming revenues from that song. Some artists and music industry players have called for a two-tier system in the streaming business, where some music would only be available to premium subscribers. Some artists are already hacking this system – for example, only 3 tracks from Beyonce’s last album are available on streaming services, including paid services like Deezer. The rest of the album is only available on iTunes or DVD…”

Tech Cabal has the full story.

Africa Music Law™

AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

For general inquiries, advertising, licensing, or to appear on the show as a guest, please email ([email protected]). Thank you for visiting.

ABOUT THE FOUNDER

Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at https://msuduak.com.

You may also like...