Music Business: (Video) Itz Tiffany Talks Branding, Women in Music, and her Music Career on Factory 78 – @itz_tiffany

I like so many things about Tiffany. First, she “gets it” when it comes to branding and image packaging and presentation. Second, she is intelligent. Whenever she opens her mouth to speak, she makes sense. Third, her music beyond being fun and enjoyable, has a clear and direct demographic she targets i.e. women. Finally, although there are so much more qualities about her as a person and music brand that I admire, she understands music is very much about business as it is creativity.

In her recent appearance and interview with Factory 78, she has a lot to say about music business and also branding. AML artists, you all should seriously begin thinking about trademarking your brand names. You can then license your trademarked names to create more streams of revenue. Also, there are many artists entering the music business and they seem oblivious to already existing names i.e. you got there before they did. They use your similar names and it creates confusion. You have a stronger leg to stand on, especially in a courtroom, if you trademark your name. The public, media and fans should not be confused with which artist we speak of. Also, Tiffany mentioned something about how she changed her name because it was way too generic and her fans could not find her when they googled her name. Take notes AML artists. Be creative with the stage names you come up with.

Watch Tiffany interview with Adesope of Factory 78. She goes in on her rap intro. and her style sense is simply ” fly sexy,”

Twitter: @uduaklaw

“Factory78tv welcomed Ghanaian female artiste and star rapper Itz Tiffany to the studios in east London. The sexy star was in the UK promoting her first body of work and was very happy to talk about the goings on in her world. She spoke about why her fans waited long for her album, female artistes in the Afrobeat/Afropop industry and the female stars from the continent she enjoys listening to. Watch the lovely lady’s incredible freestyle over Tygas” rack city” and the entire interview right here on factory78tv.”

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AFRICA MUSIC LAW™ (AML) is a pioneering music business and entertainment law website, livestream and podcast show empowering the African artist and Africa's rapidly evolving entertainment industry through its brilliant music business and entertainment law commentary and analysis, industry news, and exclusive interviews.

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Credited for several firsts in the fashion and entertainment industry, Uduak Oduok (Ms. Uduak) is a fashion and entertainment lawyer, speaker, visionary, gamechanger, trailblazer, and recognized thought leader, for her work on Africa’s emerging global fashion and entertainment markets, and the niche practice of fashion law in the United States. She is also the founder of ‘Africa Music Law,’ an industry go-to music business and law blog and podcast show empowering African artists. Her work in the creative and legal industries has earned her numerous awards and recognitions, including an award from the American University Washington College of Law for her “legal impact in the field of intellectual property in Africa." She has also taught as an Adjunct Professor at several institutions in the United States. For more information, visit her at

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