Across Africa and especially in Nigeria’s music industry, artists the industry is yet to really take on licensing. Right now, many are getting entangled and stuck with bad record label relationships, of which both sides are equally responsible for the fall outs. However, artists must understand the basics of licensing and what it really means for their music and bottom line.
Watch a clip below at the 2014 MIDEM that discusses some of the issues surrounding licensing.
Top executives discuss the present and future issues in music licensing: what is happening now and what will be its impact in the music business. Licensing used to be a complex process, especially for digital services willing to launch internationally. Where we stand today and how we can better streamline the clearance of rights on a global level are some of the key questions discussed here.
Bill Wilson, VP, Digital Strategy & Business Development, Music Business Association (USA)
Charles Caldas, CEO, Merlin (Netherlands)
Richard Conlon, SVP Corporate Strategy, Communications & New Media, BMI (USA)
Florian Drücke, Managing Director, BVMI/IFPI (Germany)
Melinda Lee, GM, Getty Images Music (USA)
Mary Megan Peer, President, Asia Pacific & Strategic Markets, peermusic (USA)